Press Release
Bitkey Office by Canuch Inc. Wins the Silver A' Design Award in Interior Space and Exhibition Design
Canuch Inc. acknowledged for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Bitkey Office by Canuch Inc., designed for Bitkey. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Bitkey Office
Bitkey is an office interior located in the Kyobashi district of Tokyo. The design is informed by the Bitkey logo, which expresses an infinite world through simple triangular shapes. Transparent logo pattern graphics are layered inside the office to create a structure of infinite patterns. Large curtains along the circulation routes carry the product colors and allow varied use of the space. Visitors and employees move through the building using facial recognition. The free address layout includes solo and four person work booths, a product development lab and a communication lounge.
About Canuch Inc.
Their designs seek something functional, beautiful and rational, and they embody "relational design" through each project as an element other than rationality in things that form a shape. Currently, he is expanding his field of activities to product design and branding design in addition to space design.
Award Record
This recognition makes Canuch Inc. a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141676
- A' Design Award Page: https://competition.adesignaward.com/141676
- Media Showcase: https://www.designnewsroom.com/!141676
- Laureate Profile: https://dezigners.org/d/332671
- Further Information from the Laureate: http://canuch.com/projects/bitkey2021
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bitkey Office
- Function
- Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Dim Gray and Gray
- Images
- 5
- Client
- Bitkey
The Recognition
- Laureate
- Canuch Inc.
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141676
Credits
- Team
- Yuki Ejiri, Bitkey Inc., DE-SIGN Inc., Nomura Co., Ltd., Universal Engeisha Co., Ltd., Keiji Kitada, FDS and Bitkey
- Image Credits
- Photography: Nacasa & Partners
Design Details
- Unique Properties
- Bitkey Inc., headquartered in Tokyo Kyobashi district, is the provider of the Bitkey platform, a unique digital key technology based on autonomous distributed systems. The design is informed by the Bitkey logo, which expresses an infinite world through the combination of simple triangular shapes.
- Inspiration
- The office design is intended to promote a constant awareness of Bitkey's services at every point within the space. Large curtains hung along circulation routes reflect the intent and colors of Bitkey’s products, enhancing brand image and enabling a varied use of space with comfortable transitions between zones. The distinctive communication lounge incorporates company culture throughout its design, serving as a place to share Bitkey’s central message of connection.
- Research
- In addition, by stacking transparent logo pattern graphics within the office, a structure of infinite patterns is created within which people can move freely. This layering is a spatial expression of Bitkey crossover workstyle, in which overlapping work responsibilities encourage innovation.
- Challenge
- An in house technology work hub in the office eliminates divisions between teams and encourages collaboration.
- Realization and Technology
- Tenant areas of the building are seamlessly connected to the shared entrance. From the entrance, visitors can move to the elevator and conference room for scheduled meetings solely using facial recognition technology. Similarly, employees move through the building using facial recognition and mobile FeliCa, a contactless communication platform for cell phones. The Bitkey office has a free address system, with various types of seating available for use and bookable via a smartphone app.
- Operation and Interaction
- These include 29 solo work booths and 6 four person work booths. In addition, information on the location of employees in the office, congestion levels in each area, and conference-room use is presented visually on tablets and monitors inside the office. The office is also equipped with a product development lab, where the development team creates products in close collaboration with the sales and support teams.
- Project Duration and Location
- The project started in August 2020 in Tokyo and finished in August 2021
- Specifications
- Total Floor Area 2459.62m2
- Keywords
- bitkey, bitlock, workhub, homehub, smartlock, digital key platform,
