Press Release
Mocats Multifunctional Cat Furniture by La Jato del Gato Wins the Silver A' Design Award in Pet Care, Toys, Supplies and Products for Animals Design
La Jato del Gato acknowledged for pet care, toys, supplies and products for animals design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Mocats Multifunctional Cat Furniture by La Jato del Gato has been granted the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Mocats Multifunctional Cat Furniture
The Mocats (Modular Cacoons for Cats) are modular elements for feline environmental enrichment and are made up of a series of pieces of Cardboard and Plywood, joined by an internal structure. The cardboard pieces form the floor, the ceiling, and the internal walls of the modules; while plywood pieces form the internal structure and external walls. This multifunctional and eco-friendly furniture, allows cats to scratch, climb, hide, observe, sleep, and play; and can adapt to the different lifestyles and spaces within the homes.
About La Jato del Gato
"La Jato del Gato" is a Peruvian start-up of cat products design. They design multifunctional and eco friendly products that helps the daily lives of cats and their owners. Vanessa Briceño and Brian Geiser are the creators and designers of "La Jato del Gato". Both are architects from the "Universidad de Lima" in Peru.
Award Record
With this recognition, La Jato del Gato is a winner of 1 A' Design Award.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Entries typically include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. Awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141409
- A' Design Award Page: https://competition.adesignaward.com/141409
- Media Showcase: https://www.designnewsroom.com/!141409
- Laureate Profile: https://dezigners.org/d/332572
- Further Information from the Laureate: http://www.lajatodelgato.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mocats Multifunctional Cat Furniture
- Function
- Multifunctional Cat Furniture
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Lavender, Silver, Light Gray, Dark Gray and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- La Jato del Gato
- Country
- Peru
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141409
Credits
- Team
- Vanessa Briceño Weiss and Brian Geiser Pasquel
- Image Credits
- 5: Photographer Carolina Schwalb
Design Details
- Unique Properties
- The MoCats (Modular Cacoons for Cats), are multifunctional and eco-friendly furniture that allow your cat to scratch, climb, hide, observe, sleep and play; that can adapt to your lifestyle and the different spaces within your home.
- Inspiration
- We are a couple of architects and cat owners, we create spaces that are totally for our cats, but at the same time can be adapted to our different daily activities. This cat-scale spaces are based on the principles of seed accommodation, flexibility and modulation. That is, an element of progressive growth that begins as a minimum space, which will grow and change over time according to the needs throughout the life of the cat, the number of cats and the activities carried out in the home.
- Research
- We investigate feline behavior, in order to fully understand how the brain of cats works; for correctly enrich the environment and improve its quality of life. Likewise, prototyping help us define: materials; the dimension and resistance of the structure; weather resistance; the product assembly process; the user experience; the acceptance and frequency of use of the module by the cat; the improvement of the bond between the cat and its owner; the improvement of the behavior of the cat.
- Challenge
- The biggest challenge was to come up with a manufacturing process that did not include the use of toxic additives and, at the same time, allowed manufacturing to be quick and easy. On the other hand, the prototyping process was also complicated, due to the time it takes to carry out each test; because we not only had to verify that the product works at the moment, but we also had to evaluate its results in medium and long term.
- Realization and Technology
- The MOCATs are made up of a series of pieces of Cardboard and Plywood, joined by pressure by an internal structure. The cardboard pieces form the floor, the ceiling and the internal walls of the modules; while plywood pieces form the internal structure and external walls. We use digital design programs to create and optimize part templates and laser cutting machinery to manufacture each part of the module.
- Operation and Interaction
- Cats use meowing to communicate with us, and we should use scents to communicate with them. That is why the moment of interaction with the modules is the precise moment where we generate communication between cats and their owners. That is why we seek that the product is not only functional, but also interactive. We want people to leave their scent when assembling each module, when configuring the different circuits, when changing parts and when playing with their cats. Likewise, we give both users freedom of decision. Cats get it through multifunctionality; and their owners, by having several design options, so they can choose the pieces and configurations that best suit their lifestyle.
- Project Duration and Location
- We started testing the first prototypes in January 2017 in Lima, and ended also in Lima in January 2021.
- Specifications
- Independent module: 38 cm high x 38 cm wide x 25 cm deep Assembly: the dimensions vary according to the form of assembly. *The dimensions of the MoCats can increase in all their dimensions according to the space of the homes and the breed of the cats.
- Keywords
- Ecofriendly, cats, pet products, cardboard, multifunctional, modular, flatpack
