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Press Release

DesignNewswire · COMO, Italy ·

Bronze A' Design Award in Packaging Design Goes to Zodiac Pattered Tea Box Packaging by Bo Gou

Bo Gou recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Zodiac Pattered Tea Box Packaging by Bo Gou, designed for Huo Qi Lin, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Zodiac Pattered Tea Box Packaging

Zodiac is an important part of the Chinese culture. Zodiac has many positive meanings and is closely related to everybody. Mouse means wisdom, ox diligence. When wisdom is combined with diligence, tiger represents braveness, rabbit caution, dragon vigor, sneak suppleness, horse courage, sheep meekness, monkey flexibility, chicken stableness, dog loyalty, and pig mildness. And drinking tea is a mental cultivation. It represents a life process and the inside stableness. Therefore, Zodiac and tea, combined, will bring more positive perspectives in better and happier lives.

Award Record

With this recognition, Bo Gou is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Zodiac Pattered Tea Box Packaging
Function
Tea Box Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Snow, Lavender, Light Gray, Silver and Dark Gray
Images
5
Client
Huo Qi Lin

The Recognition

Laureate
Bo Gou
Country
China
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#141336

Design Details

Unique Properties
And drinking tea is a mental cultivation. It represents a life process and the inside stableness. Therefore, Zodiac and tea, combined, will bring more positive perspectives in our better and happier lives.
Inspiration
Zodiac is an important part of the Chinese culture. Everybody is born to a year of Zodiac, for Zodiac has many positive meanings and is closely related to everybody.
Research
Zodiac is an important part of the Chinese culture. Everybody is born to a year of Zodiac, for Zodiac has many positive meanings and is closely related to everybody. And drinking tea is a mental cultivation. It represents a life process and the inside stableness. Therefore, Zodiac and tea, combined, will bring more positive perspectives in our better and happier lives.
Challenge
The combination of Chinese Zodiac and tea
Realization and Technology
Plate making and printing, concave-convex process
Operation and Interaction
Zodiac represents different meanings. For example, mouse means wisdom, ox diligence. When wisdom is combined with diligence, we will have very good expectations for our lives. And meanwhile, tiger represents braveness, rabbit caution, dragon vigor, sneak suppleness, horse courage, sheep meekness, monkey flexibility, chicken stableness, dog loyalty, and pig mildness.
Project Duration and Location
2021 starts in July and goes on sale in May 2022

Good Design Deserves Great Recognition

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