Press Release
Antonia Skaraki Receives the Silver A' Design Award for Pet Pet Brand Products in Packaging Design
Antonia Skaraki recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Pet Pet Brand Products by Antonia Skaraki, designed for Pet Pet, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Pet Pet Brand Products
Every human being and every pet, have their own identity, their own particular elements and characteristics. Every pet has its own personality, character, emotions and needs. With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design made the imprint of a relationship full of love. Emotions led the design to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was is also its signature.
About Antonia Skaraki
AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.
Award Record
This recognition makes Antonia Skaraki a winner of 23 A' Design Awards. The awards span the editions from 2016 - 2017 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141273
- A' Design Award Page: https://competition.adesignaward.com/141273
- Media Showcase: https://www.designnewsroom.com/!141273
- Laureate Profile: https://dezigners.org/d/152711
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pet Pet Brand Products
- Function
- Brand Products
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Chocolate, Firebrick, Peru, Sienna and Saddle Brown
- Images
- 5
- Client
- Pet Pet
The Recognition
- Laureate
- Antonia Skaraki
- Country
- Greece
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141273
Credits
- Team
- Creative Director - Antonia Skaraki and Art Director - Valia Alousi
- Image Credits
- Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Design Details
- Unique Properties
- With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
- Inspiration
- The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
- Research
- For this project there was no research.
- Challenge
- The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
- Realization and Technology
- The materials use for the packaging are plastic doypacks.
- Operation and Interaction
- After the brands packaging redesign the new packages had a better optical impact to the clients.
- Project Duration and Location
- The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
- Specifications
- Plastic doypack Width 140mm x depth 60mm x Height 210mm
- Keywords
- Rebranding, packaging design, packaging, pets
