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Press Release

DesignNewswire · COMO, Italy ·

Love Tableware Packaging by Yan Li Is Granted the A' Design Award in Packaging Design

Yan Li honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Love Tableware Packaging by Yan Li, designed for Yueshangguojisheji, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Love Tableware Packaging

Love is a packaging design created for a set of western tableware that includes knives, forks and spoons. The outer box holds three smaller boxes inside. The three inner boxes refer to a Chinese Taoist idea, in which one gives rise to two, two gives rise to three, and three gives rise to all things. The green colour suggests quality and elegance, and also refers to nature, peace and environmental care. The pattern follows the concept of a round sky and a square earth. A folding flap makes the box easy to open. Gray cardboard and whiteboard are used, with gilding.

About Yan Li

Yueshang International Cultural Communication Co., Ltd is a meaningful, creative and responsible company. For employees, it creates job opportunities under such sluggish market economy. For customers, it makes their products more competitive due to the unique packaging design. For society, it conveys the concept of happiness, positive energy, environmental protection and traditional Chinese culture. For the country, as a member of small and medium-sized enterprises, it contributes his own strength of tax revenue through legal and compliant operations.

Award Record

This recognition makes Yan Li a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Love Tableware Packaging
Function
Tableware Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Medium Sea Green, Dark Slate Gray, Dim Gray, Gray and Sea Green
Images
5
Client
Yueshangguojisheji

The Recognition

Laureate
Yan Li
Country
China
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#141234

Design Details

Unique Properties
1. Structurally, the inside three small boxes are inspired by Chinese Taoist thought, one life two, two birth three, three life all things. 2. The colour green not only shows the sense of high quality and elegance, but also represents the meaning of environmental protection, peace, nature and vitality. 3. In terms of pattern, it adopts the design concept of round sky and square earth, which is a kind of Philosophical thought of the Chinese yin and yang theory.
Inspiration
The combination of Eastern and Western cultures, the products are western knives, forks and spoons, the packaging is a display of Chinese elements.
Research
Product market research, Study on traditional Chinese culture, Understanding of Western tableware.
Challenge
Perfect present of craftsmanship
Realization and Technology
Gray cardboard and whiteboard The combination process of gilding and excitation,
Operation and Interaction
One big box and three small inside boxes which can offer consumer double surprise. It is easy for consumer to open of folding flap.
Project Duration and Location
The project started in March 2022 in Shenzhen and finished in April 2022 in Shenzhen.
Specifications
Width 245mm x Depth 285mm x Height 60mm
Keywords
Chinese elements, combination of Eastern and Western cultures, conflict beauty, harmony beauty, traditional culture

Good Design Deserves Great Recognition

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