Wan Xiang Sheng Tea Packaging by Huang Feng Receives the Golden A' Design Award in Packaging Design

Huang Feng recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Wan Xiang Sheng Tea Packaging by Huang Feng has been granted the Golden A' Design Award in the Packaging Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Golden A' Design Award Explained

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Wan Xiang Sheng Tea Packaging

Wan Xiang Sheng is a gift box for Wuyishan rock tea. The outer box imitates the form of Wuyi Mountain and recalls the landscapes of Chinese painting. When the box is set upright, the outline shows a person in meditation. The box is made of special paper with a light gray rock texture, and gravure printing, embossing, debossing and hot stamping present the shape and texture of the tea mountain. The box opens like a book and holds two small packages with four packets of tea. The design invites calm and a different point of view.

Award Record

With this recognition, Huang Feng is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/141219
A' Design Award Page: https://competition.adesignaward.com/141219
Media Showcase: https://www.designnewsroom.com/!141219
Laureate Profile: https://dezigners.org/d/331899

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Wan Xiang Sheng Tea Packaging
Function: Tea Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Gray, Dark Gray, Light Gray, Lavender and Dim Gray
Images: 5

The Recognition

Laureate: Huang Feng
Country: China
Recognition: Golden A' Design Award
Edition: 2022 - 2023
Design ID: #141219

Credits

Team: Design Director：Huang Feng
Image Credits: #1: Designer FENG HUANG, FENG, 2021. #2: Designer FENG HUANG, FENG, 2021. #3: Designer FENG HUANG, FENG, 2021. #4: Designer FENG HUANG, FENG, 2021. #5: Designer FENG HUANG, FENG, 2021.

Design Details

Unique Properties: The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests. The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain.
Inspiration: This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it. The landscape of the birthplace of tea and the artistic expression of Chinese painting.
Research: This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
Challenge: Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
Realization and Technology: Rock grain special paper hardcover gift box Embossing and Debossing Hot stamping process
Operation and Interaction: Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
Project Duration and Location: The project was established in October 2020, Completed November 20, 2020 Available December 15, 2020
Specifications: Width 285mm x Depth 105mmx Height 105mm
Keywords: zen, multiple angles, packaging, tea