Press Release
Wu Yao Receives the Silver A' Design Award for Shebude White Liquor Packaging in Packaging Design
Wu Yao recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Shebude White Liquor Packaging by Wu Yao, designed for Shede Spirits Co. Ltd.. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Shebude White Liquor Packaging
Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.
About Wu Yao
I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee.
Award Record
Wu Yao is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/141188
- A' Design Award Page: https://competition.adesignaward.com/141188
- Media Showcase: https://www.designnewsroom.com/!141188
- Laureate Profile: https://dezigners.org/d/325136
- Further Information from the Laureate: https://www.zcool.com.cn/work/ZNTk2MDkyNjQ=.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shebude White Liquor Packaging
- Function
- Liquor Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Light Gray, Burly Wood, Tan and Dark Khaki
- Images
- 5
- Client
- Shede Spirits Co. Ltd.
The Recognition
- Laureate
- Wu Yao
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141188
Credits
- Team
- Zheng Ziyang, Shi Huafeng and Liao Hao
Design Details
- Unique Properties
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Inspiration
- we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
- Research
- As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
- Challenge
- The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
- Operation and Interaction
- The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
- Project Duration and Location
- The project starts in Beijing in September 2021 It ends in Beijing in November 2021
- Keywords
- wine ，packaging，gift
