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DesignNewswire · COMO, Italy ·

Imaginator Imagination Game Cards by Neringa Orlenok Receives the Silver A' Design Award in Toys, Games and Hobby Products Design

The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Neringa Orlenok for toys, games and hobby products design

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Toys, Games and Hobby Products Design category for Imaginator Imagination Game Cards by Neringa Orlenok, designed for Innospark. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Imaginator Imagination Game Cards

Imaginator is a card game created to encourage imagination and conversation. The deck contains 50 cards measuring 60 by 90 millimetres, printed in full colour on cardboard and packed in a box of thick black paper. Each card has two sides. One side shows a unique abstract illustration for association games. The other side carries a question about imagination and a growth mindset. The illustrations were first sketched on paper and then redrawn by hand with a digital pencil. Players may set their own rules, and the questions suit both children and adults.

Award Record

Neringa Orlenok is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Toys, Games and Hobby Products Design Award

The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://dezigners.org/design-category/toy

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Imaginator Imagination Game Cards
Function
Imagination Game Cards
Category
Toys, Games and Hobby Products Design
Discipline
Industrial Design
Industry
Kids
Colors
White, Dark Slate Blue, Gold, Misty Rose and Olive Drab
Images
5
Client
Innospark

The Recognition

Laureate
Neringa Orlenok
Country
Lithuania
Recognition
Silver A' Design Award
Edition
2021 - 2022
Design ID
#140476

Credits

Team
Vita Markevičiūtė
Image Credits
5: Photographer Karolis Milaševičius

Design Details

Unique Properties
Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
Inspiration
The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
Research
A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
Challenge
The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
Realization and Technology
Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
Operation and Interaction
Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves?
Project Duration and Location
The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
Specifications
50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
Keywords
Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design

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