Press Release
Fourdigit Vietnam Co., Ltd. Is Honored with the Silver A' Design Award for Tokyu Garden City Visual Identity and Website in Website and Web Design
Fourdigit Vietnam Co., Ltd. honored for website and web design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Tokyu Garden City Visual Identity and Website by Fourdigit Vietnam Co., Ltd., designed for Becamex Tokyu Co., Ltd, has been granted the Silver A' Design Award in the Website and Web Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Tokyu Garden City Visual Identity and Website
Tokyu Garden City is the visual identity and website for an urban development project in Binh Duong New City, Vietnam. The design is based on the city theme Always New. Thin lines express newness and thick lines express growth, linking Japanese and Vietnamese design. The website presents basic information and articles about the city in Vietnamese, English and Japanese. The site is built with React and a headless content management system, so updates stay simple. Animation and fixed menus guide users from any page.
About Fourdigit Vietnam Co., Ltd.
FOURDIGIT VIETNAM Co., Ltd. is a design and technology company that provides the "design" that is essential in connecting digital technology and people, creating a pleasant experience for all involved. It offers a wide range of design services, including experience design for new digital services and products, support for the digitalization of organizations and companies, and the creation and operation of digital tools for branding and marketing.
Award Record
This recognition makes Fourdigit Vietnam Co., Ltd. a winner of 1 A' Design Award.
About the A' Website and Web Design Awards
The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. It is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Typical entries include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. The awarded web designs are published at https://dezigners.org/design-category/web
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140456
- A' Design Award Page: https://competition.adesignaward.com/140456
- Media Showcase: https://www.designnewsroom.com/!140456
- Laureate Profile: https://dezigners.org/d/330492
- Further Information from the Laureate: https://tokyugardencity.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tokyu Garden City Visual Identity and Website
- Function
- Visual Identity and Website
- Category
- Website and Web Design
- Discipline
- Communication Design
- Industry
- Software and Branding & Advertising
- Colors
- White Smoke, Light Gray, Dark Slate Gray, Pale Goldenrod and Silver
- Images
- 5
- Client
- Becamex Tokyu Co., Ltd
The Recognition
- Laureate
- Fourdigit Vietnam Co., Ltd.
- Country
- Viet Nam
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140456
Credits
- Team
- - FOURDIGIT Inc., Yasuhiro Nishimura, Taishi Yokoyama, Katsuya Ichikawa, Anh Ngo, Tien Nguyen, Takanori Hiraoka, Sou Watanabe, Wakana Murayama, Mizuki Maeda, Pham Vuong Uy and Naoya Kasai and others
Design Details
- Unique Properties
- We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
- Inspiration
- Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
- Research
- We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
- Challenge
- In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city. The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
- Realization and Technology
- We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform). The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
- Operation and Interaction
- To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
- Project Duration and Location
- The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
- Specifications
- The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
- Keywords
- Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
