Press Release
Musa Celik Receives the A' Design Award for Messenger Angel Packaging in Packaging Design
Musa Celik recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Messenger Angel Packaging by Musa Celik, designed for Kertil Cam, has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Messenger Angel Packaging
This design is for a brand established decades ago and has a nostalgic impression in the eyes of the customers. The packaging involves a mythological visual world with color transitions around the angel symbol. The floral structure in the bottle design refers to the brand's scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of fragrances overflowing out of the bottle. The design aims to create a new, modern look for a historical brand.
About Musa Celik
Musa Celik graduated from fine arts department in university and then he decided to focus on designing. After working in some companies he founded his design agency Tasarist in 2011. He specialized on packaging design and worked with many local and global brands. He is a well known designer in his country and he has lots of national and international awards. He designed a lot of home care product package for well known brands in Turkey.
Award Record
Musa Celik is a winner of 12 A' Design Awards, including this recognition. The awards were granted between the 2014 - 2015 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/140139
- A' Design Award Page: https://competition.adesignaward.com/140139
- Media Showcase: https://www.designnewsroom.com/!140139
- Laureate Profile: https://dezigners.org/d/138278
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Messenger Angel Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Light Gray, Silver, White Smoke and Thistle
- Images
- 5
- Client
- Kertil Cam
The Recognition
- Laureate
- Musa Celik
- Country
- Turkiye
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #140139
Credits
- Team
- Musa Celik, Efe Esa
Design Details
- Unique Properties
- A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history. The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
- Inspiration
- Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey. It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
- Research
- When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity. The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
- Challenge
- The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
- Realization and Technology
- For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
- Operation and Interaction
- Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial. A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
- Project Duration and Location
- Istanbul, 15.06.2021 - 30.12.2021
- Specifications
- Height 25 cm X Length 4,6 cm X Width 8,6 cm
- Keywords
- Scent, Fragrance, History, Mythological
