Press Release
A' Design Award in Jewelry Design Goes to Geometry of Fiction Jewelry Collection by Nazanin Saranjampour and Mahdi SheykhRezaee
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Nazanin Saranjampour and Mahdi SheykhRezaee for jewelry design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Geometry of Fiction Jewelry Collection by Nazanin Saranjampour and Mahdi SheykhRezaee, designed for Nazanin Saranjampour, has been granted the A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Geometry of Fiction Jewelry Collection
Geometry of Fiction is a silver jewelry collection of three rings. The forms were inspired by the architecture of the historic Golshan Bathhouse in Yazd, Iran. An experimental method was used: primary shapes such as cubes and cylinders were combined in three-dimensional software with the reversed geometry of the bathhouse, producing more than 250 new forms. A few forms were then selected for the rings. The pieces were modeled digitally, printed in resin and cast in silver. The three rings can be worn as a set, in pairs or alone.
About Nazanin Saranjampour and Mahdi SheykhRezaee
Nazanin Saranjampour is a Product and accessory designer looking for new Persian lifestyle accessories. She strives for the "wow factor" in her work based on her experience in conceptual design. She works in speculative design, which appeals to her because it allows her to create new forms. The first step in the design process is to challenge the product's traditional form for her. Nazanin imagines herself as a dream designer, imagining the aesthetics and emotions of her creations.
Award Record
With this recognition, Nazanin Saranjampour and Mahdi SheykhRezaee is a winner of 2 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139979
- A' Design Award Page: https://competition.adesignaward.com/139979
- Media Showcase: https://www.designnewsroom.com/!139979
- Laureate Profile: https://dezigners.org/d/279794
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Geometry of Fiction Jewelry Collection
- Function
- Jewelry Collection
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Gray, Light Slate Gray, Gray, Gainsboro and Light Gray
- Images
- 5
- Client
- Nazanin Saranjampour
The Recognition
- Laureate
- Nazanin Saranjampour and Mahdi SheykhRezaee
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139979
Credits
- Team
- Mohammadmahdi Sheykh rezaee
Design Details
- Unique Properties
- There are three stages to this experimental design process. In the first phase of the method, some primary shapes such as cubes, cylinders, and other shapes were transformed in 3d software using Rhino. Second, the designer created the antithesis of the Golshan bathhouse's form; the mass space was reversed to empty using an experimental method.Finally, the three-dimensional collision of the primary forms with the reverse geometry of the Golshan bath resulted in the creation of more than 250 new shapes in the following stage. Finally, the designer chose a few of the best shapes to create rings by evaluating them.
- Inspiration
- The historic Golshan Bathhouse in Yazd served as the project's primary source of inspiration. The Iranian architecture of the Golshan Bathouse is typical of Qajar-period Iran, and the structure's geometry demonstrates many aspects of Iranian art. This collection has created new ring forms due to formal alternatives to Golshan bathhouse geometry. Roofs, corridors, and pools have visual elements that can be seen in the shapes of the rings indirectly in the details of this collection's pieces.
- Research
- Since old artifacts have always been a source of inspiration for designers, this jewelry collection was born out of research and study into the roots of Iraniandesign, which are found in Persian architecture, to create new Persian forms. Is it possible to be inspired by a monument without getting a repetitive and predictable result? That was the starting point for the design. This collection's design process is speculative and employs an experimental design method developed by the designer.
- Challenge
- The most critical design feature of this jewelrycollection is the aesthetic, which reflects the visual characteristics of the source of inspiration and has unpredictable forms due to its experimental design method. There are two significant obstacles to overcome when designing such a project: 1. Each piece's weight should be kept under control. 2. Take into account the ergonomics of the user's hands and fingers. Heavy forms were removed to optimize the result in design development and evaluation as forms inconsistent with hand anthropometry. Finally, the forms were lightened so that they could be easily worn.
- Realization and Technology
- The shape of the rings is very complex due to their delicate and precise angles, and conventional manual jewelry production methods are not suitable for their production. Therefore, this jewelry collection was first modeled using 3D modeling software and then printed from resin material. And then, they were made of silver metal by the micro fusion casting method.
- Operation and Interaction
- Persian architecture is rich in meaningful concepts that can inspire a great deal of creativity when translated into modern language. Jewelry is the meeting point of art and design, and it can be used to convey a message in the same way that a medium can. This jewelry collection has been able to demonstrate the complexity of Iranian art. One of the most appealing aspects of this collection is that it can be viewed from various perspectives and represent a new form; it can also be worn from any angle without looking the same. This feature delights the user every time she wears it.
- Project Duration and Location
- April 2021-November 2021 Tehran, IRAN
- Specifications
- This silver jewelry set consists of three pieces of the ring. The pieces in this collection are 28, 20, and 2 grams in weight, respectively. These three rings can be worn as a set, in a double combination, or independently. These rings have been designed to be as ergonomic as possible, so there are no problems with the fingers when wearing them.
- Keywords
- Jewelry, Experimental Design, Speculative Design, Golshan Bathhouse, Ring
