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DesignNewswire · COMO, Italy ·

Gu Dui Jiao Wine Packaging by Zhen Yang, Zhang Kai Yao and Yang Chun Wang Wins the Bronze A' Design Award in Packaging Design

Zhen Yang, Zhang Kai Yao and Yang Chun Wang honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Gu Dui Jiao Wine Packaging by Zhen Yang, Zhang Kai Yao and Yang Chun Wang, designed for Shenzhen Fire Wolf Graphic Design Co., Ltd. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Gu Dui Jiao Wine Packaging

Gu Dui Jiao is a packaging design for rice wine. The glass bottle is shaped like a single grain of rice. When the bottle is filled, the wine forms a grain of rice in liquid form. The outer box is also shaped like a grain of rice. The box is made of iron and is gold plated, so it appears as a golden grain of rice. The bottle cap repeats the same golden rice shape. The golden rice is opened first, and the liquid rice is found inside. Glass and iron are used because both materials can be recycled and reused.

Award Record

This recognition makes Zhen Yang, Zhang Kai Yao and Yang Chun Wang a winner of 5 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Gu Dui Jiao Wine Packaging
Function
Wine Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dark Slate Gray, Peru, Dark Goldenrod, Sienna and Saddle Brown
Images
5
Client
Shenzhen Fire Wolf Graphic Design Co., Ltd

The Recognition

Laureate
Zhen Yang, Zhang Kai Yao and Yang Chun Wang
Country
China
Recognition
Bronze A' Design Award
Edition
2021 - 2022
Design ID
#139621

Credits

Team
Yang Zhen, Zhang kaiyao and Yang Jialu.
Image Credits
The pictures are made by the company

Design Details

Unique Properties
The wine bottle container adopts the shape of rice as the negative shape. After the bottle is filled with wine, it is just a grain of liquid rice. The outer box is in the form of rice, made of iron and gold-plated, and the outer box is golden rice. The golden rice shape is also used on the bottle cap. The cap is also a grain of golden rice. This is a whole, first get the golden rice, open the rice, inside is a grain of liquid rice. The packaging conforms to the product attributes of rice wine. Glass and iron for packaging materials are both recyclable and reusable materials.
Inspiration
Take the shape of rice as the negative shape. After the bottle is filled with wine, it happens to be a grain of liquid rice. The outer packing of rice is made of gold-plated rice, and the outer packing is made of gold-plated rice. The shape of golden rice is also used on the bottle cap, which is also a golden rice. First, get the golden rice, open the rice, and there is a liquid rice inside. Glass and iron are used as packaging materials, which can be recycled.
Realization and Technology
The bottle is mainly glass

Good Design Deserves Great Recognition

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