Press Release
Temptress Moon Music Video by Fong Lok Kee Rocky Receives the A' Design Award in Movie, Video and Animation Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Fong Lok Kee Rocky for movie, video and animation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Temptress Moon Music Video by Fong Lok Kee Rocky, designed for Pandora band, has been granted the A' Design Award in the Movie, Video and Animation Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Temptress Moon Music Video
Temptress Moon is an animated music video made for a song about how people react during difficult times. The video shows a world in chaos, where people of different shapes connect, dance and gain strength together. Raw and bold textures express the harsh period, while strong and bright colours carry positive energy. The animation was produced with Adobe After Effects and Photoshop. Three-dimensional layers and a plugin were used to create a sense of space. The video runs at 25 frames per second in a 1920 by 1080 format. The aim is to uplift viewers and support balance in life.
About Fong Lok Kee Rocky
Rocky Fong is a Hong Kong Visual Artist. He worked as Visual Producer in creative field for around 10 years. He provided visual services for many companies such as Fox and Cartoon networks. His creative profession included motion graphics, art direction and video filming. He found his own studio, Eggshellsea Production Limited, in 2017. Other then TV commercials and SFX, his studio provided services for concert and show stage videos, for example the 36th and 38th Hong Kong Film Award Ceremony. In 2019, Rocky started to creat his personal art works.
Award Record
Fong Lok Kee Rocky is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139505
- A' Design Award Page: https://competition.adesignaward.com/139505
- Media Showcase: https://www.designnewsroom.com/!139505
- Laureate Profile: https://dezigners.org/d/295144
- Further Information from the Laureate: https://www.instagram.com/eggshellsea/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Temptress Moon Music Video
- Function
- Music Video
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Sienna, Black, Saddle Brown, Dark Slate Gray and Dark Olive Green
- Images
- 5
- Client
- Pandora band
The Recognition
- Laureate
- Fong Lok Kee Rocky
- Country
- Hong Kong (China)
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139505
Credits
- Team
- Rocky Fong
- Image Credits
- Song by Pandora Composed by Anakin Foo Arranged by Pandora
Design Details
- Unique Properties
- The music video is for delivering the message of the song, which is about how people react when facing difficult time. When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
- Inspiration
- The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected. Uplifting animation may help sending out positive energy to the audience.
- Research
- The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
- Challenge
- In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
- Realization and Technology
- Adobe After Effects Photoshop
- Operation and Interaction
- The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
- Project Duration and Location
- The project started in Feb 2022 and finished in March 2022. The video launched on youtube and TV stations on 14 March 2022.
- Specifications
- 25 fps, 1920 x 1080 dpi
- Keywords
- illustration, animation, joyfulness, chaos, catastrophe
