Press Release
A' Design Award in Medical Devices and Medical Equipment Design Goes to Easynav Infinity Surgical System by Shreya Paliwal
Shreya Paliwal recognized for medical devices and medical equipment design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Easynav Infinity Surgical System by Shreya Paliwal, designed for Happy Reliable Surgeries Pvt. Ltd, has been granted the A' Design Award in the Medical Devices and Medical Equipment Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Easynav Infinity Surgical System
The design of Infinity is Visual Reflection of quality of product using unique form language which has also been optimized for manufacturing and cost effectiveness. Generally, the relevant market segment is filled with product that are designed using plastics to achieve difficult curves and form language which feels appealing to the user and comfortable to the patient. It had been a design challenge for the designer to create a unique form factor using only sheet metal and subsequent processes while also keeping in mind the cost for a unique product as such having low-volume production.
About Shreya Paliwal
A designer striving to make an impact through med-tech product designs in India. Currently at Happy Reliable Surgeries, as a Design Consultant, her work includes making the products user-friendly, user interaction with the product effortless and providing design solutions optimized for manufacturing apart from making it aesthetically representative of the quality of the product. She along with her company is passionately working towards improving the overall surgical platform solutions in India.
Award Record
With this recognition, Shreya Paliwal is a winner of 1 A' Design Award.
About the A' Medical Devices and Medical Equipment Design Award
The A' Medical Product Design Award is an international design competition recognizing good medical product designs by best brands and manufacturers worldwide. The competition is organized within the A' Design Award & Competition and is open to medical product designers, medical equipment manufacturers, biomedical engineers and medical device brands from all countries. Entries typically include stethoscopes, wheelchairs, defibrillators, MRI machines, surgical instruments and prosthetics. Awarded medical product designs are published at https://dezigners.org/design-category/medical-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139427
- A' Design Award Page: https://competition.adesignaward.com/139427
- Media Showcase: https://www.designnewsroom.com/!139427
- Laureate Profile: https://dezigners.org/d/322335
- Further Information from the Laureate: http://hrsnavigation.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Easynav Infinity Surgical System
- Function
- Surgical System
- Category
- Medical Devices and Medical Equipment Design
- Discipline
- Industrial Design
- Industry
- Health
- Colors
- Gainsboro, Black, Light Gray, White Smoke and Teal
- Images
- 5
- Client
- Happy Reliable Surgeries Pvt. Ltd
The Recognition
- Laureate
- Shreya Paliwal
- Country
- India
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139427
Credits
- Team
- Arpit Paliwal and Parag K Vyas
- Image Credits
- Designer Shreya Paliwal, easyNav Infinity 1, 2022.; Designer Shreya Paliwal, easyNav Infinity 2, 2022.; Designer Shreya Paliwal, easyNav Infinity 3, 2022.; Designer Shreya Paliwal, easyNav Infinity 4, 2022.; Designer Shreya Paliwal, easyNav Infinity 5, 2022. Video Credits: Happy Reliable Surgeries Pvt. Ltd, Infinity Video, 2022
Design Details
- Unique Properties
- The design ensures visual reflection of the quality of the product using unique form language while also being optimized for manufacturing and cost. It challenges the assumption that good curves and unique form language can only be achieved using processes like thermoforming, die casting, and so on. Infinity sets itself apart in the market with a unique form factor achieved using only sheet metal, a few bending, welding, and finishing processes.
- Inspiration
- While working in the field of medical technology, customer satisfaction and the comfort of the patient is very important. Aesthetical beauty with a seamless product experience is an integral factor that helps achieve it. The previous model of the product had inherent quality and accuracy but lacked the visual factors to appeal and compete in the market. Hailing from a family of doctors, the empathy towards doctors and patients became a strong motive to re-design the product system.
- Research
- Qualitative Research was used to uncover areas of improvement in customer interaction, product safety, design language, overall experience, manufacturability, cost, and assembly of the product. After feedbacks and interviews with surgeons, OT staff, Team at HRS and experts from the domain, Investigator Triangulation had been used to validate the data points. Implementation of these insights into the design resulted in a Positive Change in the Perception of Product Quality hence Brand Positioning.
- Challenge
- Most of the market in the surgical navigation segment has aesthetic forms that are manufactured using a combination of thermoformed plastics and sheet metal parts. Competing within the same segment while providing cost-effective solutions with unique design, premium experience, and without using plastics had been a challenge. The Interface had been created using a software with limited creative implementation capabilities so the design had to be optimized for fewer efforts and more impact.
- Realization and Technology
- Infinity has Nerves of Steel, the product is made of sheet metal, Stainless Steel - to avoid any rusting, and has been optimized such that the manufacturing takes less time, and resources. The unique taper shape, curves along the body and the handle are achieved using modifications done to the bending tools and development techniques without any plastic components. Laser cutting, lancing, and bending operations are done following which welding, buffing, and powder coating is required.
- Operation and Interaction
- First, the product is assembled, sanitized, and made ready for the users to interact with. Then surgical data of the patient is added to generate a three dimensional model of the scans. Infinity allows for preoperative planning, enabling the surgeon to view the data and plan the course of surgery before making an incision. The system is then calibrated in relation to the body of the patient, to give accurate real time data for navigating toward the desired area with safety and ease.
- Project Duration and Location
- The project started in October 2020 and has undergone three iterations and testing before reaching this final version in Feb 2022
- Specifications
- The dimensions are product dimensions excluding the height of the camera and monitor Dimensions: 457.2mm x 245.5mm x 927.2 mm Material : Stainless Steel, 2 mm in thickness Processes used: Laser cutting, Sheet metal Bending, Lancing, Welding, Buffing and Powder coating
- Keywords
- Futuristic, Medical device, User friendly, Robotic, Elegant, Soothing
