Press Release
Olga Takhtarova Receives the Silver A' Design Award for Granovita Granola Packaging in Packaging Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Olga Takhtarova for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Granovita Granola Packaging by Olga Takhtarova, designed for Sot B&d, has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Granovita Granola Packaging
Granovita is a packaging design for granola. A cardboard box replaces the flexible pouch commonly used for cereal, giving more control over how the product appears on shelves. The rough surface of the cardboard supports the theme of healthy living. Illustrations of fruits and grains describe the taste of each variety. Icons, expressive lettering and bright colors convey a positive message. The cardboard can be composted, so the solution stays environmentally friendly and low in cost. Each box measures 160 by 120 by 40 millimeters.
About Olga Takhtarova
My career in Design started in 2006. I worked as an Interior Designer and Graphic Designer in creative and design companies. Today I continue my way in my own studio. My own design studio SOT B&D was opened in 2015. The studio majors are visual identification, packaging, web design, illustration. More than 400 projects for local and foreign clients from Ukraine, Germany, Belgium, Canada, Poland, UAE, Russia, USA were implemented by SOT B&D within 6 years. My favorite part of the project is creating the design itself when all the information is collected, briefs are read, meetings are held, details are clarified.
Award Record
Olga Takhtarova is a winner of 5 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139398
- A' Design Award Page: https://competition.adesignaward.com/139398
- Media Showcase: https://www.designnewsroom.com/!139398
- Laureate Profile: https://dezigners.org/d/257426
- Further Information from the Laureate: https://sotdesign.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Granovita Granola Packaging
- Function
- Granola Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Saddle Brown, Sienna and Chocolate
- Images
- 5
- Client
- Sot B&d
The Recognition
- Laureate
- Olga Takhtarova
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139398
Design Details
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Realization and Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Operation and Interaction
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
- Project Duration and Location
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Specifications
- 1 boxes 160mm x 120mm x 40mm
- Keywords
- Granola, Granola packaging, Fruit Granola, Ukraine
