Press Release
Meiyitian Smart Packaging by Chong Peng Wins the Bronze A' Design Award in Packaging Design
Chong Peng honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Meiyitian Smart Packaging by Chong Peng, designed for Yili Group. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Meiyitian Smart Packaging
Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers.
About Chong Peng
Pesign Design is the first organization winning the Pentawards Platinum prize in Greater China, moreover, we have won dozens of many internationally-famous design awards such as Pentawards, Reddot, iF, Topawards Asia,etc. Pesign is one of the organizations for package design which have great international influence in the field.
Award Record
With this recognition, Chong Peng is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139341
- A' Design Award Page: https://competition.adesignaward.com/139341
- Media Showcase: https://www.designnewsroom.com/!139341
- Laureate Profile: https://dezigners.org/d/309229
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Meiyitian Smart Packaging
- Function
- Smart Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Lavender, Sienna, Gray, Thistle and Rosy Brown
- Images
- 5
- Client
- Yili Group
The Recognition
- Laureate
- Chong Peng
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139341
Credits
- Team
- Project director：Susie Liu, Creative director：Chong Peng and Pesign Team
Design Details
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Realization and Technology
- Mobile Internet AI technology
- Operation and Interaction
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Project Duration and Location
- The project started in August 2021 in China
- Specifications
- Width65mmxDepth65mmxHeight220mm
- Keywords
- Virtual brand world,Smart and connected,Brand IP design
