Press Release
Drive2Extremes Multivision Photography Artwork by Florian W. Mueller Receives the Silver A' Design Award in Photography and Photo Manipulation Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Florian W. Mueller for photography and photo manipulation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Photography and Photo Manipulation Design category for Drive2Extremes Multivision Photography Artwork by Florian W. Mueller, designed for Porsche Middle East and Africa FZE. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Drive2Extremes Multivision Photography Artwork
Drive2Extremes Multivision is a series of photographic artworks that unites two extreme landscapes in single images. The Porsche Taycan Cross Turismo was first photographed on a frozen bog in Lapland, north of the Arctic Circle. Two weeks later the car was placed in the same position relative to the camera, and at a similar sun position, in the Arabian desert in the United Arab Emirates. The two views were then merged through multiple exposure techniques. The aim was to bring polar and desert scenery together in one picture. The artworks were produced in several sizes.
About Florian W. Mueller
Florian W. Mueller is an internationally distinguished, exhibited, published and booked photographer. Since 2013 he is a professional member of the honorable BFF (professional association of freelance photographers and film designers e.V.) in addition to big names like F.C. Gundlach, Peter Lindbergh, Sarah Moon or Oliviero Toscani. In 2016, he joined the prestigious AOP (Association of Photographers) in London and promptly became a finalist at the 2016 Grand AOP Awards. In 2017, he was a 6-time finalist and won an AOP award. Florian's specialties are architecture, landscape, people and abstract photography.
Award Record
This recognition makes Florian W. Mueller a winner of 7 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. It is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Typical entries include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. The awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139340
- A' Design Award Page: https://competition.adesignaward.com/139340
- Media Showcase: https://www.designnewsroom.com/!139340
- Laureate Profile: https://dezigners.org/d/162512
- Further Information from the Laureate: https://florianwm.com/portfolio/drive3extremes/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Drive2Extremes Multivision Photography Artwork
- Function
- Photography Artwork
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Saddle Brown, Rosy Brown, Dim Gray, Dark Gray and Silver
- Images
- 5
- Client
- Porsche Middle East and Africa FZE
The Recognition
- Laureate
- Florian W. Mueller
- Country
- Germany
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139340
Credits
- Team
- Sandy Mcintosh, Rita el Hachem and Guild Finland.
- Image Credits
- All images: Client: Porsche Middle East & Africa FZE Agency: KeKo Dubai Creative Director: Sandy Mcintosh Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen Assistant: Christian Bacher Driver: Jukka Honkavuori
Design Details
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results. I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Realization and Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Operation and Interaction
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Project Duration and Location
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Specifications
- Several produced artworks in different sizes.
- Keywords
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
