Press Release
Abstract Illustrations Branding Design Kit by Nargiza Usmanova Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Nargiza Usmanova acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Abstract Illustrations Branding Design Kit by Nargiza Usmanova, designed for TELS Group, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Abstract Illustrations Branding Design Kit
The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes. The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
About Nargiza Usmanova
NARGIZA USMANOVA Designer & Visual Artist Nargiza Usmanova is an award-winning visual artist and creative designer with an international career spanning more than 20 years. Based in Toronto, she specializes in Exhibit Design, Industrial & Lighting Design, Graphic Design, Illustration, and large-scale public art. She holds a diploma in Industrial & Graphic Design and has served in prominent roles such as Chief Designer and Art Director, contributing her expertise to multidisciplinary creative projects across the globe.
Award Record
Nargiza Usmanova is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/139164
- A' Design Award Page: https://competition.adesignaward.com/139164
- Media Showcase: https://www.designnewsroom.com/!139164
- Laureate Profile: https://dezigners.org/d/245816
- Further Information from the Laureate: https://numzgraphics.com/portfolio/tels-branding-2020/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Abstract Illustrations Branding Design Kit
- Function
- Branding Design Kit
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- White, Light Gray, Dark Gray, Gray and Linen
- Images
- 5
- Client
- TELS Group
The Recognition
- Laureate
- Nargiza Usmanova
- Country
- Canada
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #139164
Credits
- Team
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
Design Details
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Realization and Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova.
- Operation and Interaction
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Project Duration and Location
- The branding kit was created in 2019 for all needs in the 2020 year.
- Specifications
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Keywords
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
