Tianmu Yunwu Tea Packaging by Huiqiong Yang Wins the Silver A' Design Award in Packaging Design

Huiqiong Yang acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Tianmu Yunwu Tea Packaging by Huiqiong Yang, designed for Xinchang County Government, has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Tianmu Yunwu Tea Packaging

Tianmu Yunwu Tea is a gift box designed for packaging tea sold as a travel souvenir in Xinchang. The outer box takes the shape of a mountain and uses a two-layer pull-out structure. When the box is opened, the inner jar rises, creating a scene of mountains, land and clouds for display. The main visual is based on the local Queen Mother's Banquet culture, and combines traditional elements with a modern style. The gift box measures 300 by 200 by 180 millimeters and the jar measures 90 by 90 by 90 millimeters.

About Huiqiong Yang

artist Founder and chief writer of Guanshan Sea Nanjing Graphic Designer Alliance NGA Member Member of the China Europe International Design Culture Association (CEIDA) Shenzhen Illustration Association SIA member Visiting Professor at the School of Intelligent Applications, Sichuan Vocational College of Science and Technology

Award Record

This recognition makes Huiqiong Yang a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/138145
A' Design Award Page: https://competition.adesignaward.com/138145
Media Showcase: https://www.designnewsroom.com/!138145
Laureate Profile: https://dezigners.org/d/328042

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Tianmu Yunwu Tea Packaging
Function: Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: White, Black, Dark Slate Gray, Dim Gray and Gainsboro
Images: 5
Client: Xinchang County Government

The Recognition

Laureate: Huiqiong Yang
Country: China
Recognition: Silver A' Design Award
Edition: 2021 - 2022
Design ID: #138145

Credits

Team: Xu Liu and Jin Gao.
Image Credits: Designer Huiqiong Yang, Packaging Vision, 2021.

Design Details

Unique Properties: This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Inspiration: Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Research: Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times.
Challenge: The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Realization and Technology: The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people.
Operation and Interaction: The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Project Duration and Location: The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Specifications: Gift box size: 300 mm x 200 mm x 180 mm Jar size: 90 mm x 90 mm x 90 mm
Keywords: packaging, vision, creativity, structure, oriental aesthetics