Press Release
A' Design Award in Home Appliances Design Goes to Moderna Tea Machine by Korkmaz Mutfak Esyalari
Korkmaz Mutfak Esyalari recognized for home appliances design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Home Appliances Design category for Moderna Tea Machine by Korkmaz Mutfak Esyalari, designed for Korkmaz Mutfak EŞyalari a.Ş. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Moderna Tea Machine
Moderna is an electric tea machine designed for home use. A French press strainer inside the teapot allows both black tea and herbal infusions to be prepared. Three functions are offered: an ideal tea temperature mode, an ideal herbal tea temperature mode and a kettle mode. A notification is given when the ideal brewing temperature is reached, and the kettle mode ends when the boiling point is reached. Stainless steel is used for the parts that touch food to support hygiene. The handle includes details that support a secure grip.
Award Record
This recognition makes Korkmaz Mutfak Esyalari a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://dezigners.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/138055
- A' Design Award Page: https://competition.adesignaward.com/138055
- Media Showcase: https://www.designnewsroom.com/!138055
- Laureate Profile: https://dezigners.org/d/244521
- Further Information from the Laureate: http://www.korkmaz.com.tr/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Moderna Tea Machine
- Function
- Tea Machine
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Lavender, Light Gray, Dark Slate Gray, Black and Dark Gray
- Images
- 5
- Client
- Korkmaz Mutfak EŞyalari a.Ş
The Recognition
- Laureate
- Korkmaz Mutfak Esyalari
- Country
- Turkiye
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #138055
Credits
- Team
- Ayşe Seçil Dereli İlginli, Pelin Doğanay, Kerim Korkmaz, Gökhan Şimşek, Mücahit Baruğ, Cihangir Kayadelen and Talip Şahin
- Image Credits
- KORKMAZ MUTFAK ESYALARI A.S R&D CENTER.
Design Details
- Unique Properties
- The Moderna tea machine is a product developed with the aim of bringing functionality to the fore and offering a different experience to its user. With the french press strainer in the teapot, in addition to brewing tea, herbal brewing feature is offered. The product has three main functions. These; ideal tea temperature mode, ideal herbal tea temperature mode and finally kettle mode. Moderna aims to provide high performance by giving importance to the pleasure of brewing tea.
- Inspiration
- A design language has been created to develop a product that can be controlled with an easy-to-use, understandable interface and is compatible with the environment in terms of volume. Today's consumption habits have been taken into consideration in the usage practice and reflected in the design. In this context, details that will support the grip ergonomics are included in the handle form of the product.
- Research
- It is aimed to design a technological new generation product with current design and color trends. The product form is designed to create its own format language. The line of the product is inspired turkish culture. This product is a modern interpretation of a traditional ritual. With the material choice and color combination of the Moderna tea machine, the technological perception of the product has been strengthened and a new generation product has been created. The details in the handle form of the product enrich the general appearance.
- Challenge
- The innovative feature of the moderna tea machine is the use of a french press and the ability to brew herbal tea other than black tea. With its three basic functions and the temperature values defined on the keys, the product gives notification at the ideal temperature in the brewing process. When the boiling point is reached in the kettle function, the product gives a notification and ends the process.
- Realization and Technology
- The use of stainless steel materials always ensures hygiene in products that come into touch with food and strengthens the perception of healthy products.
- Operation and Interaction
- The innovative feature of the moderna tea machine is the use of a french press and the ability to brew herbal tea other than black tea.
- Project Duration and Location
- The project started in April 2021 and finished in November 2021 in İstanbul.
- Specifications
- 180 mm x 138,5 mm x 365 mm 4 kg
- Keywords
- teamachine, frenchpress, tea, electical, modern, teapot, brewing, herbal, stainlesssteel, kettle
