Push Collection Armchair by Moredesign Wins the Golden A' Design Award in Furniture Design

Moredesign honored for furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Push Collection Armchair by Moredesign has been granted the Golden A' Design Award in the Furniture Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Push Collection Armchair

Push Collection is a modular seating range built around a stackable armchair. The armchair design is reduced to a minimum in order to reveal the essence of each element. Only two materials are used: die-cast and extruded aluminium for the frame, which is fully recyclable, and technical fabric obtained from recycled PET bottles for the upholstery. By replacing a few parts of the seat frame, four items can be produced: a chair, an armchair, a backless seat and a two-seater armchair. The collection joins minimal form with sustainability and robustness.

About Moredesign

I'm Alessandro Morello, the owner of Moredesign srl, an Italian design studio based in Venice. We are a group of creative people who have been developing projects in many different fields for over 20 years. We offer multidisciplinary design to the world of industry and work on different projects and product contexts. We approach the works with creativity and design method, offering the companies we work for, a multidisciplinary design.

Award Record

This recognition makes Moredesign a winner of 1 A' Design Award.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/138014
A' Design Award Page: https://competition.adesignaward.com/138014
Media Showcase: https://www.designnewsroom.com/!138014
Laureate Profile: https://dezigners.org/d/328093
Further Information from the Laureate: https://www.moredesign.it/portfolio/myyour-11/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Push Collection Armchair
Function: Armchair
Category: Furniture Design
Discipline: Industrial Design
Industry: Furniture & Home
Colors: Lavender, Dark Slate Gray, Dim Gray, Black and Light Gray
Images: 5

The Recognition

Laureate: Moredesign
Country: Italy
Recognition: Golden A' Design Award
Edition: 2021 - 2022
Design ID: #138014

Credits

Team: Alessandro Morello, Riccardo Bertolla and Paola Zanovello
Image Credits: Alessandro D Bon

Design Details

Unique Properties: It’s a project that doesn’t look at the design as a pure creative expression, but rather identifies an essential and indispensable factor into sustainability. The armchair is made up of two materials: aluminium for the frame, a 100% recyclable material, and technical fabrics for the upholstery obtained from the recycling of PET. Another main feature is its modular aspect which allows to obtain more items with the same few elements.
Inspiration: In the genesis of this project there is certainly a strong minimalist influence. The idea that Moredesign tried to translate into form concerns exactly the reduction of the armchair design to a minimum in order to lay bare the essence of the elements. A representative example of this purpose, from a design point of view, it the version in which the backrest has no upholstery.
Research: The initial goal of the project was to do a visually light armchair approaching the concept of minimalism. The aim was to remove all that was useless in order to find the right aesthetic balance, thus enhancing the product essence. The sustainability was the other goal. The aluminium together with the upholstery made of recycled PET guarantee the necessary sustainability and robustness features. All this, together with its modular aspect, translates into a substantial saving of production resources and to the consequent reduction of investment costs.
Challenge: Finding a technical solution capable of merge at the highest-level aesthetic, comfort and sustainability, which would also allow the creation of multiple items using few basic elements. Starting from the seat’s frame and replacing some parts, could be obtained 4 items: chair, armchair, stool and two-seater armchair.
Realization and Technology: The whole collection is made up of 2 materials: die-cast and extruded aluminium for the frame, while for the upholstery has been identified technical fabric obtained from PET recycling (plastic bottles) with high technical characteristics.
Project Duration and Location: The project started in October 2019 and finished in March 2021. Padova Italy
Specifications: W:540mm L: 570mm H: 750mm stackable
Keywords: chair, armchair, seating, sofa, stool, aluminium, design, furniture design