Press Release
Amplifying Identity Office Design by DB and B Pte Ltd Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
DB and B Pte Ltd honored for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for Amplifying Identity Office Design by DB and B Pte Ltd, designed for DB&B Pte Ltd. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Amplifying Identity Office Design
Amplifying Identity is an office interior design located at Asia Square in Singapore. The workplace spans three floors and covers a total area of 9,300 square meters. Fifty collaboration spots and five large meeting rooms are distributed across the floors to support flexible and hybrid working. Bespoke environmental graphics are applied to corridors and wall spaces to present the company culture, leadership principles and history. Carpets made from sustainable material, low volatile organic compound paint and zoned lighting are used to limit the environmental impact.
About DB and B Pte Ltd
The DB&B Group is a leading interior design consultancy and construction firm with offices in key Asian cities – Singapore, Shanghai, Beijing, Bangkok and Manila. The company offer personalised, professional and well-executed interior solutions. DB&B also operates a network of 100,000 square feet factories in the region. The group have received several international awards including the Interior Design Excellence Award, Hong Kong Global Design Awards, International Property Awards, SPARK Awards and the FuturArc Green Leadership Award.
Award Record
This recognition makes DB and B Pte Ltd a winner of 6 A' Design Awards. The awards span the editions from 2018 - 2019 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/137777
- A' Design Award Page: https://competition.adesignaward.com/137777
- Media Showcase: https://www.designnewsroom.com/!137777
- Laureate Profile: https://dezigners.org/d/219551
- Further Information from the Laureate: http://bit.ly/3MaYd7D
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Amplifying Identity Office Design
- Function
- Office Design
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Peru, Black, Dim Gray, Saddle Brown and Gray
- Images
- 5
- Client
- DB&B Pte Ltd
The Recognition
- Laureate
- DB and B Pte Ltd
- Country
- Singapore
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137777
Credits
- Team
- Ricardo Celis and Victor Wong
- Image Credits
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
Design Details
- Unique Properties
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Inspiration
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Research
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users. Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
- Challenge
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Realization and Technology
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Project Duration and Location
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Specifications
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Keywords
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
