Sisi Don Is Honored with the Golden A' Design Award for Gujinggongjiu Liquor Packaging in Packaging Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Gujinggongjiu Liquor Packaging by Sisi Don, designed for Gujingongjiu. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

About Gujinggongjiu Liquor Packaging

Gujinggongjiu is a packaging design created for a Chinese liquor. The design presents the traditional dragon totem in a digital visual style. The heavy lines and complex curves of the classic dragon form are simplified into a modern shape. The box opens from the left and right sides, revealing the pattern in several layers. Luminous ink printing is applied, so the dragon pattern remains visible in a dark environment. The package measures 150 mm in width, 110 mm in depth and 280 mm in height. The intent is a fresh visual experience and a younger brand image.

About Sisi Don

The designer has been engaged in packaging design for more than ten years. His scope of design includes alcohol, tea, luxury goods, cosmetics, etc., and he has designed many classic products for many well-known domestic brands, especially high-end liquor packaging. The products it designs are loved by consumers at home and abroad in the market. The cumulative sales of the products are well over 100 million yuan. He have won the Shenzhen Municipal Government's talent subsidy and have won many gold medals in international design competitions.

Award Record

Sisi Don is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://dezigners.org/137626
• A' Design Award Page: https://competition.adesignaward.com/137626
• Media Showcase: https://www.designnewsroom.com/!137626
• Laureate Profile: https://dezigners.org/d/267248

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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