Wei Zhang Is Honored with the Platinum A' Design Award for Chun Jiang Hua Yue Ye Wedding Banquet Restaurant in Event and Happening Design

The Work

Project

Chun Jiang Hua Yue Ye Wedding Banquet Restaurant

Function

Wedding Banquet Restaurant

Category

Event and Happening Design

Discipline

Service Design

Industry

Branding & Advertising and Arts

Colors

Black, Dark Slate Gray, Dim Gray and Dark Slate Blue

Images

5

The Recognition

Laureate

Wei Zhang

Country

China

Recognition

Platinum A' Design Award

Edition

2021 - 2022

Design ID

#137578

Credits

Image Credits

Photographer NZ Production; Photographer NZ Production Image#4：Photographer NZ Production; Photographer NZ Production Video：Videographer Genhouse Film

Design Details

Unique Properties

This is a wedding banquet hall with an oriental artistic conception of music and poetry drama. In the form of a 270-degree multimedia drama, the scene is divided into different chapters, and each chapter and scene is named with the three most famous Chinese poems. There is a full moon, a clean river, and a flat boat. The Tang Dynasty was rich in poetry, and the poem "Chun Jiang Hua Yue Ye" was written by Zhang Ruoxu, a great poet in the Tang Dynasty. Known as the first poem of Tang Dynasty.

Inspiration

Poetry in traditional Chinese culture was the inspiration for this design project. Using the artistic conception of ancient poetry as the design scene, we try our best to restore these rare world beauty, and inherit and spread traditional culture as much as possible. The poem "Chun Jiang Hua Yue Ye" describes a scene where a bright moon hangs in the sky on the edge of a sparkling but calm river, surrounded by elegant flowers. It expresses parting emotions and philosophical life emotions.

Research

Type of study: The use of multimedia dynamic installations in weddings/events Method: 270 ring screen and ground screen immersive setting method Data collection: Over 800 guests participated and experienced the event The use of multimedia screens in weddings is very small. Usually, the use of floral arrangements in weddings is a mainstream aesthetic, but the attempt of this design is to bring different sensory experiences, so that participants can feel the romance of modern multimedia and visual effects technology. At the same time, the participants have a very refreshing feeling; at the same time, there is no drama-like process like MC.

Challenge

1. A new fusion of Western-style weddings with oriental artistic conception. Previously, the oriental artistic conception was almost limited to Chinese weddings, and the collision with western-style romance was a unique attempt; 2. Poetic multimedia visual effects are a big difficulty for us. No one has tried it before, and there is no reference. It requires a professional team and designers to jointly conceive and create; 3. The use of a large number of multimedia and dynamic devices brings great difficulty to the connection in the process. We need professional switching equipment and a lot of rehearsal.

Realization and Technology

A total of 8 LED screens of 270 degrees are used as the main medium for the immersive experience. The show is presented in a drama style. There is no MC in this event. Each chapter is named after an ancient poem, and each chapter is controlled through multimedia and lighting coordination. It opens and closes, and customizes different dynamic visual effects in different chapters, such as sparkling rivers, meteors across the sky, swaying cherry trees, etc., which completely subvert the senses. Another main material is the mirror and star lights. The mirror can project light and shadow very well, adding a double effect to the space.

Operation and Interaction

Dynamic multimedia installations, elevating the stage and moving hanging wire are used in the process, a moon lamp hanging on the wire, the chapter begins, the pipa sounds, and it will slowly descend from the sky. There is also a lifting stage, which is surrounded by curved electronic screens, which can be lifted and lowered according to the needs of the stage, like a pearl rising from the sea. Meteor lights are used in the starry sky device at the top, and the meteors will slowly pass by. There were also 5 subversive "makeovers" on the screen of the audience, which caused the scene to exclaim again and again.

Project Duration and Location

The project started in November 2020, and the design concept was completed in February 2021. After nearly 3 weeks of construction and production, the construction and production will be carried out on June 25, 2021, and the performance and production will be performed on the evening of June 26, 2021. exhibit.

Specifications

The banquet hall is about 42000mm long, 32000mm wide, 8000mm high, and has about 65 round tables. The overall design of the scene covers an area of about 800 square meters.

Keywords

Wedding space, art space, Event decoration, light and shadow art, dynamic space, Multimedia Drama,