Press Release
Silver A' Design Award in Mobile Technologies, Applications and Software Design Goes to SberPay Payment Application by Sber
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Sber for mobile technologies, applications and software design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Mobile Technologies, Applications and Software Design category for SberPay Payment Application by Sber. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About SberPay Payment Application
SberPay is a payment application for online and in-app purchases. Payments are completed through the SberBank Online application, so card data is not transferred to stores or partners. The card balance can be seen before each payment. One-time payments, recurring payments and subscriptions are supported, and an unlimited number of cards can be linked for later use. The visual language is simple and based on typography, a button and a gradient. The aim was to remove the need to enter card details and to make payment fast and secure.
Award Record
With this recognition, Sber is a winner of 4 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Mobile Technologies, Applications and Software Design Award
The A' Mobile Design Award is an international design competition recognizing good design in mobile industry by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to mobile designers, application developers, software engineers and user interface designers from all countries. Entries typically include smartphones, tablets, wearables, mobile applications, mobile games and mobile software. Awarded mobile designs are published at https://dezigners.org/design-category/mobile
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/137184
- A' Design Award Page: https://competition.adesignaward.com/137184
- Media Showcase: https://www.designnewsroom.com/!137184
- Laureate Profile: https://dezigners.org/d/325326
- Further Information from the Laureate: http://www.sberbank.ru/en/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- SberPay Payment Application
- Function
- Payment Application
- Category
- Mobile Technologies, Applications and Software Design
- Discipline
- Communication Design
- Industry
- Software and Electronics & Appliances
- Colors
- White, Gainsboro, White Smoke, Light Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Sber
- Country
- Russian Federation
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #137184
Credits
- Team
- Daria Prokuda and Shishki Collective
Design Details
- Unique Properties
- Convenience - the buyer can see card balance before payment. Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners. Service - creation of a personal Internet acquiring account. Availability - all SberBank Online users can pay with SberPay. The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
- Inspiration
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- Research
- Research Objective. Test the relevance of SberPay by push or SMS in an online store. Research method. Remote survey, a click map. Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year. Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone. The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
- Challenge
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank. As a result, a unique visual language was developed and the task of brand development was solved.
- Realization and Technology
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- Operation and Interaction
- One-time purchase. All payment channels are available. It is possible to use one-factor or two-factor payments. Recurrent payment. Subscription for regular debiting. It is possible to set up a trial period. Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
- Project Duration and Location
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- Specifications
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- Keywords
- innovation, payments, pay, acquiring, internetacquiring
