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Press Release

DesignNewswire · COMO, Italy ·

Gujing Display Sanxingdui Culture by Infinity Studio Receives the Silver A' Design Award in Packaging Design

Infinity Studio recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ Gujing Display Sanxingdui Culture by Infinity Studio has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Gujing Display Sanxingdui Culture

Gujing is a packaging design created for a cultural and creative product inspired by Sanxingdui. The design combines Sanxingdui bronze culture with the Gujing brand. A bronze mask is refined into a simple visual symbol and applied to both the box and the bottle. The box has a hollow structure and integrated lights, so the mask motif remains visible at night and creates a sense of mystery. The bottle surface carries the texture of a bronze mask, which strengthens the visual effect. The aim is to present Sanxingdui culture in a distinctive and memorable form.

Award Record

Infinity Studio is a winner of 1 A' Design Award, including this recognition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Gujing Display Sanxingdui Culture
Function
Display Sanxingdui Culture
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dark Slate Gray, Black, Dim Gray, Gray and Light Slate Gray
Images
5

The Recognition

Laureate
Infinity Studio
Country
China
Recognition
Silver A' Design Award
Edition
2021 - 2022
Design ID
#136447

Design Details

Unique Properties
Regarding the box and bottle design: the bronze mask is refined into super symbols and integrated into them. It has a strong visual impact. The hollow structure of the box and the setting of lights are unique in the dark night. The mystery and shock of Sanxingdui , The texture of the bottle is matched with the bronze mask to enhance the visual effect and make people impressive.
Inspiration
This is a cultural and creative product designed by Gujing based on the concept of Sanxingdui. Based on this, the "Sanxingdui" is refined and the Sanxingdui bronze culture is combined with the ancient well, which is ingenious and unique. And its bronze mask is refined into visual symbols, which has strong visual memory and specificity.

Good Design Deserves Great Recognition

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