A' Design Award in Print and Published Media Design Goes to WWI Cultural Trail Map Book by Martino Spreafico

Martino Spreafico recognized for print and published media design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Print and Published Media Design category for WWI Cultural Trail Map Book by Martino Spreafico, designed for Emanuela Spedicato, SeTe srl. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About WWI Cultural Trail Map Book

WWI Cultural Trail is a guide book with a folding map for a mountain trail in the Italian Alps. The book has 94 pages and measures 185 by 235 millimeters. A paper fold in the last page holds a map at a scale of 1 to 25000, which opens to 700 by 700 millimeters. The eight stages of the trail are described with details of length, elevation and time. Old photographs, poems and short texts recall the First World War in the same mountains. A dark green palette and typewriter style fonts suggest the period. Hikers can carry only the lighter map on the route.

About Martino Spreafico

Hi, I'm an Art Director, my name is Martino; or Martin, like used to call me my Dad, waking me up during college time in Morbegno, the alp's heart… woods, fresh air, cheese, ski, triple ale beer and red wines. From 2007 to 2009 I was Martin even for my schoolmates at IED (Istituto Europeo di Design) in Milan. From 2008 to 2012 I become "Mr. Martin" talking about Philosophy of Aesthetic with my friends between one course and an other in Università degli Studi Milano - Bicocca… I used to be Martin even during my internship period at Rounder Records, in Boston (MA), where I worked in the Art Department as Graphic Designer.

Award Record

Martino Spreafico is a winner of 1 A' Design Award, including this recognition.

About the A' Print and Published Media Design Award

The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/136363
A' Design Award Page: https://competition.adesignaward.com/136363
Media Showcase: https://www.designnewsroom.com/!136363
Laureate Profile: https://dezigners.org/d/289836
Further Information from the Laureate: http://martinospreafico.com

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: WWI Cultural Trail Map Book
Function: Map Book
Category: Print and Published Media Design
Discipline: Communication Design
Industry: Branding & Advertising and Entertainment
Colors: Rosy Brown, Dim Gray, Gray, Black and Dark Gray
Images: 5
Client: Emanuela Spedicato, SeTe srl

The Recognition

Laureate: Martino Spreafico
Country: Italy
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #136363

Credits

Team: Emanuela Spedicato, Mario Sterli, Matteo Aielli, Lorenzo Bertolini and Erica Ferrari

Design Details

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Realization and Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Operation and Interaction: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Project Duration and Location: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Specifications: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Keywords: book, world war I, map, cultural trail