Press Release
Nomi Mahjong Game by Nio Life Is Granted the Bronze A' Design Award in Toys, Games and Hobby Products Design
Nio Life acknowledged for toys, games and hobby products design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Nomi Mahjong Game by Nio Life has been granted the Bronze A' Design Award in the Toys, Games and Hobby Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Nomi Mahjong Game
Nomi Mahjong is a mahjong set created for the traditional Chinese table game. The tiles use a black base with blue details, drawn from the Nio brand color scheme, to create a high contrast appearance. Figures of the Nomi intelligent assistant appear in several forms on the tiles. The one dot tile takes the shape of Nomi, and the bamboo tiles are based on the letter I in the name Nomi. The tiles are made of high grammage melamine, the dice of alloy and the chips of clay. The portable storage box has a sliding lid for quick storage.
About Nio Life
NIO Life is NIO's original design lifestyle brand, integrating global design resources and collaborating with independent designers and top design schools in the UK, Italy, Scandinavia, and Asia to create a joyful lifestyle with products that represent progressive attitudes, good stories, and quality designs.
Award Record
With this recognition, Nio Life is a winner of 3 A' Design Awards. All of the awards belong to the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://dezigners.org/design-category/toy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136346
- A' Design Award Page: https://competition.adesignaward.com/136346
- Media Showcase: https://www.designnewsroom.com/!136346
- Laureate Profile: https://dezigners.org/d/327128
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nomi Mahjong Game
- Function
- Game
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Dark Slate Gray, Dim Gray, Gray, Teal and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Nio Life
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136346
Design Details
- Unique Properties
- With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
- Inspiration
- Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
- Research
- In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
- Challenge
- It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
- Realization and Technology
- Mahjong material: high GSM Melamine Dice material: alloy Chips: clay
- Operation and Interaction
- The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
- Project Duration and Location
- Opening of the project in 2019/6, first light offering in 2021/5.
