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Press Release

DesignNewswire · COMO, Italy ·

Jinke CIFI City Cover Sales Office by Matrix Design Is Granted the Silver A' Design Award in Interior Space and Exhibition Design

Matrix Design honored for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ Jinke CIFI City Cover Sales Office by Matrix Design has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Jinke CIFI City Cover Sales Office

Jinke CIFI City Cover is a sales office in Shaoxing, China, covering 1863 square meters. The layout is symmetrical to give the space order and a sense of ceremony. Arched forms in the reception lobby follow the lines of the building and link the interior with the exterior. The negotiation area is kept open and simple. Local culture guides the design, with references to bridges, boat culture and water elements in flowing carpets, ship-shaped long tables and curved couches. Materials include art paint, artificial stone, art glass and transparent acrylic.

About Matrix Design

Founded in 2017, Zeajoy Culture is a specialized agency serving the architectural and interior design industry. Our team comprises seasoned media professionals, public relations experts, professional copywriters, translators, and advertising specialists. We offer comprehensive services including brand strategy planning, marketing promotion, project photography, and one-stop agency services for domestic and international award submissions. As one of China's first cultural firms to adopt a niche market strategy, we combine unique expertise in the Chinese market with the capability to deliver global solutions.

Award Record

Matrix Design is a winner of 6 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2021 - 2022 editions of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Jinke CIFI City Cover Sales Office
Function
Sales Office
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Slate Gray, Dim Gray, Gray, Black and Dark Gray
Images
5

The Recognition

Laureate
Matrix Design
Country
China
Recognition
Silver A' Design Award
Edition
2021 - 2022
Design ID
#136300

Credits

Team
Wang Guan, Liu Jianhui and Wang Zhaobao
Image Credits
Photographer Zheng Yan, JINKE CIFI City Cover, 2021.

Design Details

Unique Properties
From the plane layout to the internal space planning, the arched form that emphasizes the integration and unity of the inside and the outside, and finally a theme commercial concept pavilion with rich cultural context is created, which conveys an appropriate interactive experience to visitors.
Inspiration
The design takes the local culture as the source of inspiration, and extracts the local eight-character bridge, boat culture and water elements as design logic and clues. At the same time, it pays attention to the experience of people's strong social needs in modern life, and fully respects the narrative expression of architectural vocabulary.
Research
The design team found in the traceability of the site that the water brand resides in the water alley, and the bridge connects the distance from place to place. The boats travel between the lanes with developed water systems. As an important part of the urban texture, the water doorplate culture of the water town has been deeply engraved on the city's business card.
Challenge
The water bar display stand is different from the traditional water bar, it is with white marble counter shops and more practical displays, creating a space atmosphere comparable to professional coffee and beverage shops.
Realization and Technology
The main materials in this project are art paint, artificial stone, art glass, bronze stainless steel, transparent acrylic, tin foil.
Operation and Interaction
The soft mix of water culture elements, flowing line carpets, ship-shaped long tables, and curved couches always take care of people's emotions and create a brand-new space atmosphere and feeling.
Project Duration and Location
The project started in November 2020 in Shaoxing and finished in March 2020 in Shaoxing.
Specifications
The project covers a total of 1863 square meters.
Keywords
Interior, Commercial, Sales Center, Modern, Local Culture, Curve, Art

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