Press Release
Amit Naor Receives the Bronze A' Design Award for Capra Via Ferrata Backpack in Outdoor Gear and Camping Equipment Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Amit Naor for outdoor gear and camping equipment design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Outdoor Gear and Camping Equipment Design category for Capra Via Ferrata Backpack by Amit Naor. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Capra Via Ferrata Backpack
Capra combines a backpack with safety equipment for a hiker in Via Ferrata routes. These routes invite people for a mountaineering experience of hiking and secure climbing integrated into breathtaking paths. The concept is to merge the harness, helmet, and energy absorber into the backpack, thus allowing the traveler a quick and comfortable transition from walking mode to secure mode within less than a minute, without removing the backpack or even bending down. by the simplicity of use lies Capra's power of saving lives.
About Amit Naor
Amit Naor (1992) Industrial Designer. Originally from Nordia, now lives in Tel Aviv. In Amit's work, user experience is the foundation of his designs, from the simplicity of operation, through ergonomics, to the comfort of the user. His work focuses on the connection between man and nature. His designs revolve around travel gear on the one hand and on the other hand, the materials nature has to offer and their qualities. Amit takes in deep consideration, cultural connections, technology and processes. He strives for added value in his concepts.
Award Record
Amit Naor is a winner of 1 A' Design Award, including this recognition.
About the A' Camping Gear and Outdoor Equipment Design Award
The A' Camping Gear Design Award is an international industrial design competition recognizing good camping equipment by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to camping gear designers, outdoor equipment designers, product designers and industrial design studios from all countries. Typical entries include tents, sleeping bags, backpacks, camping stoves, lanterns and multi-tools. The awarded camping gear designs are published at https://dezigners.org/design-category/camping-gear
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136242
- A' Design Award Page: https://competition.adesignaward.com/136242
- Media Showcase: https://www.designnewsroom.com/!136242
- Laureate Profile: https://dezigners.org/d/286864
- Further Information from the Laureate: https://www.amit-design.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Capra Via Ferrata Backpack
- Function
- Via Ferrata Backpack
- Category
- Outdoor Gear and Camping Equipment Design
- Discipline
- Industrial Design
- Industry
- Sports
- Colors
- Black, Dark Slate Gray, Snow, Dark Green and Saddle Brown
- Images
- 5
The Recognition
- Laureate
- Amit Naor
- Country
- Israel
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136242
Credits
- Team
- Galina Arbeli
- Image Credits
- Photographer, Ayelet Rosenberg, 2020.; Photographer, Ayelet Rosenberg, 2020. Image extra #1: Photographer, Johan Hjord, 2022. Image extra #2: Photographer, Amit Naor, 2021. Image extra #3: Photographer, Amit Naor, 2021. Image extra #4: Photographer, Amit Naor, 2021. Image extra #5: Photographer, Amit Naor, 2021. Image extra #6: Photographer, Amit Naor, 2021. Video Credits: Music, epidemicsound 2020. Photographer Ohad Oron, Adapt Animation, 2020. Drone Photographer Barak Ben Avraham, Gazebo, 2020.
Design Details
- Unique Properties
- Capra combines a backpack with safety equipment for a hiker in Via Ferrata routes. These routes invite people for a mountaineering experience of hiking and secure climbing integrated into breathtaking paths. The idea is to merge the harness, helmet, and energy absorbent into the backpack, thus allowing the traveler a quick and comfortable transition from walking mode to secure mode. All this, within less than a minute, without removing the backpack or even bending down.
- Inspiration
- While mountaineering the Alps, you would be amazed to discover that many hikers relinquish their safety on Via Ferrata routes because of the cumbersomeness and time required to extract the equipment from the backpack and wear it. Austrian research discovered that within ten years, over 90% of casualties in Via Ferrata routes were not secured! This piece of information was a guiding light for the Capra project.
- Research
- The research started after a death of an Israeli mountaineer on the Eagles Nest in Austria/Germany, which, combined with my 1640KM experience of alpine trails, sent me after this topic. 1. Interviewing mountaineers from many countries. 2. Studying research - Austrian research that examines the reason for injuries and casualties among VF travelers over a decade was aligned with my experience. Over 90% of deadly accidents were caused by not using safety equipment. 3. Explore what exists today. 4. Ideation of optional ways to approach the problem. 5. After choosing to integrate safety gear into the backpack, explore mechanisms in backpacks in other fields like scuba diving, military, etc. 6.
- Challenge
- For this design concept to work effectively, it had to be lightweight, easy, and fast to operate for minimalist users. Finalize a mechanism to support the user when gearing up and down without removing the backpack and without compromising the quality, features, and comfort of an awesome hiking backpack.
- Realization and Technology
- 210D ROBIC Ripstop Nylon 1.7 oz MTN XL Hybrid Ripstop Nylon GM CLIMBING 25mm tubular webbing 100% nylon AustriAlpin 25mm / 1" Black Cobra Buckle AustriAlpin Black Belt 1.5” Buckle w/D-Ring - COBRA Quick Release Buckle
- Operation and Interaction
- Today, if you were hiking the Alps and about to reach a VF section, you would have to stop, put the backpack down, get the safety equipment out, gear up, close the bag, and put it back on. All together are approximately 11 stages and up to 5 min. that's why too many people say, 'it's a short section, they will hold tight, and it will be OK..' Capra project reduces the steps to 5, without removing the backpack or even bending down, all that within less than a single min. This Project's objective is to make it so easy and fast and win over lazy thoughts of 'I don't have the power to stop, get the gear up, etc..' by that, have the power to save lives.
- Project Duration and Location
- The project started in July 2018 in Alta via 2, Italy and finished in August 2020 in Tel -Aviv, and was exhibited in Holon in Aug 2020.
- Specifications
- 27cm*18cm*50cm 26L in total 1.6KG
- Keywords
- Via Ferrata, kletterstaig, climbing, mountaineering, alpinism, hiking, backpack, harness, safety gear
