Sun Concepts Office Is Honored with the Silver A' Design Award for Qyf Boutique in Interior Space and Exhibition Design

Sun Concepts Office acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2022 /DesignNewswire/ Qyf Boutique by Sun Concepts Office, designed for Sun Concepts, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Qyf Boutique

Qyf is the interior design of a multi-brand boutique in Wuhan, China, with a gross built area of 270 square meters. The store offers a wide range of products, so display is based on large planes instead of many shelves. This simple solution keeps the space complete. Mirrors reflect the interior and make the space look deeper. Metal, stone and glass form simple geometric shapes. Large glass surfaces turn the store into a showcase for pedestrians. A circular route guides visitors past every item on display.

About Sun Concepts Office

SUN CONCEPTS OFFICE is a pioneering design firmarmedwith forward-looking design thinking. SUN CONCEPTS OFFICE advocates less is more and deep exploration for space. SUN CONCEPTS OFFICE knows well the way to demonstrate the authentic use-value of space through original solutions. These solutions can respond to customers’ actual demands and goals of a design. Thus, the result of each project is a response to the in-depth dialogue about the site conditions and design strategies of the project. SUN CONCEPTS OFFICE takes artistic aesthetics and commercial values as a tool to intervene in space design and provide remarkable design services.

Award Record

This recognition makes Sun Concepts Office a winner of 1 A' Design Award.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/136205
A' Design Award Page: https://competition.adesignaward.com/136205
Media Showcase: https://www.designnewsroom.com/!136205
Laureate Profile: https://dezigners.org/d/327526
Further Information from the Laureate: https://mp.weixin.qq.com/s/BQrYcG2CGc9pPtu_2es_Zg

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Qyf Boutique
Function: Boutique
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Tan, Silver, Rosy Brown, Gray and Dim Gray
Images: 5
Client: Sun Concepts

The Recognition

Laureate: Sun Concepts Office
Country: China
Recognition: Silver A' Design Award
Edition: 2021 - 2022
Design ID: #136205

Credits

Team: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie

Design Details

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense. The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption. The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions. The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Realization and Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Operation and Interaction: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team. The circular moving line in the store allows the visitors to appreciate every delicate item in the store. With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Project Duration and Location: Started in: 10th April, 2021; Completed in: October 2021; Location: Tianyuan Street, Wuhan, China
Specifications: Gross built area: 270 sqm; Project type: Boutique
Keywords: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office