Press Release
Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Across Poster by Xuguang Zhu and Chao Yang
Xuguang Zhu and Chao Yang recognized for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Across Poster by Xuguang Zhu and Chao Yang, designed for Zhejiang Sci-Tech University. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Across Poster
Across is a poster created for a digital art festival dedicated to the rock art of the Helan Mountains in China. The poster is printed on lenticular material. One image shows the original Helan Mountain motif and the other shows a modern digital version of the same motif. As the viewing angle changes, the ancient motif fades and the digital motif appears. The traditional image was painted with a mixture of ink, tea, gelatine and gold powder, applied by splashing to create a texture similar to rock. Across aims to preserve and share an endangered ancient culture.
About Xuguang Zhu and Chao Yang
He is a designer from China who has won numerous design awards. He is dedicated to expressing traditional Chinese culture to the world through an international design approach, enabling more people globally to understand indigenous Chinese design.
Award Record
Xuguang Zhu and Chao Yang is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/136202
- A' Design Award Page: https://competition.adesignaward.com/136202
- Media Showcase: https://www.designnewsroom.com/!136202
- Laureate Profile: https://dezigners.org/d/310096
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Across Poster
- Function
- Poster
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gray, Powder Blue, Lavender, Light Slate Gray and Dim Gray
- Images
- 5
- Client
- Zhejiang Sci-Tech University
The Recognition
- Laureate
- Xuguang Zhu and Chao Yang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #136202
Credits
- Team
- Xuguang Zhu, Chao yang, Yiyang Li and Yilin Wang
Design Details
- Unique Properties
- The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
- Inspiration
- Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
- Research
- Type of research: modernisation of ancient civilisations Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times. Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
- Challenge
- The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
- Realization and Technology
- 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization. 2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
- Operation and Interaction
- Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
- Project Duration and Location
- The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
- Specifications
- Poster: 1855mm*30mm*465mm
- Keywords
- Chinese tradition, internationalism, rock art, cultural relics
