Press Release
Free Brand Identity by Fengnan Lin Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Fengnan Lin acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Free Brand Identity by Fengnan Lin, designed for Free, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Free Brand Identity
Free is a brand identity created for a sanitary napkin brand. The logotype is refreshed with a slightly raised letter F, which conveys a young and optimistic attitude. The two letter e forms are drawn as one continuous brush stroke and linked together. This joined pair is extracted from the logo and used as an auxiliary graphic, applied to business cards, badges, document bags, express boxes and canvas bags. The dynamic line expresses freedom and self-expression. A visual specification system keeps the identity consistent and extensible across online and offline channels.
About Fengnan Lin
He loves design! He is good at increasing brand equity by brand visual positioning and visual management and had been responsible for the e-commerce visual control of many multi-international brands.
Award Record
This recognition makes Fengnan Lin a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/135862
- A' Design Award Page: https://competition.adesignaward.com/135862
- Media Showcase: https://www.designnewsroom.com/!135862
- Laureate Profile: https://dezigners.org/d/292360
- Further Information from the Laureate: http://m6z.cn/68LJTm
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Free Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Medium Violet Red, Beige, Dark Slate Gray, Plum and Dim Gray
- Images
- 5
- Client
- Free
The Recognition
- Laureate
- Fengnan Lin
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #135862
Credits
- Team
- Yingqiang Zhang and Xiaofang Teng
Design Details
- Unique Properties
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Inspiration
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group. We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system. The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
- Research
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Challenge
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Realization and Technology
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Operation and Interaction
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- Project Duration and Location
- Guangzhou,Guangdong Province,China,July 6,2021
- Specifications
- Business card 54mmx90mm Badge 54mmx85mm Document bag 280mmx180mm Canvas bag 580mmx390mm
- Keywords
- Brand visual upgrade, Sanitary napkins, GEN Z,
