Press Release
Ivie China Is Honored with the Golden A' Design Award for The Pompadour Packaging in Packaging Design
Ivie China honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 30, 2022 /DesignNewswire/ A' Design Award & Competition has announced that The Pompadour Packaging by Ivie China, designed for Ivie, has been granted the Golden A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About The Pompadour Packaging
The Pompadour is a fragrance packaging design inspired by the classic English barbershop. The outer box uses a checkered pattern drawn from barbershop floors, and the leather box opens in a way that recalls sitting in a barber chair. The bottle is a clear glass cylinder with vertical grooves, and a red, white and blue helix rotates as the bottle is unscrewed. A printed sheet in a serif font presents product information in the style of an old newspaper. The bottle holds a refillable capsule, and the outer packaging is made of recyclable materials.
About Ivie China
Ivie China Authentic. Innovative. Rebellious. At Ivie China, we believe in doing things a little differently. Rather than push commercial ideas to the masses, we help you make meaningful connections through brand strategy and design communication that truly speak to your customers. Discover services that come with deep consumer understanding, offering strategic and holistic solutions that bridge the present, and the future. As an independent creative design agency, Ivie has proven expertise in brand creation, packaging design and consumer engagement in both Offline and Online channels.
Award Record
With this recognition, Ivie China is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/135740
- A' Design Award Page: https://competition.adesignaward.com/135740
- Media Showcase: https://www.designnewsroom.com/!135740
- Laureate Profile: https://dezigners.org/d/277637
- Further Information from the Laureate: http://www.ivieinc.com.cn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Pompadour Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Gainsboro, Silver, Dark Gray and Dark Slate Gray
- Images
- 5
- Client
- Ivie
The Recognition
- Laureate
- Ivie China
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #135740
Credits
- Team
- Malcolm Zhu, Ryan Kam, Angela Tao, Cao Jun, Benjamin Woo, Ivie's Design Team, Hugh Shen, Darren Wong and Lily Wu
- Image Credits
- All photo credits to Ivie China
Design Details
- Unique Properties
- The Box – Have a seat on the barber chair. Inspired by barbershop checkered floor opening leather box feels like seating on barber chair. The Bottle – The memory of walking into the barber shop. Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open. The Sheet – Share today topic. Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
- Inspiration
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop. The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
- Research
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know. From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed. Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
- Challenge
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves. Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
- Realization and Technology
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- Operation and Interaction
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience. Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter. Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief. Engineering Team: led decisions on structure and materials.
- Project Duration and Location
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- Specifications
- Outter Box : Width 120mm x Depth 90mm x Height 250mm Bottle : Width 55mm x Height 185mm Sheet : Width 75mm x Height 120mm
- Keywords
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
