Press Release
Angle Boutique by Shanchuk Design Is Granted the Bronze A' Design Award in Interior Space and Exhibition Design
Shanchuk Design acknowledged for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Angle Boutique by Shanchuk Design has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Angle Boutique
Angle is a multi-brand fashion boutique located in Shenzhen, China. The store covers 218 square meters and is kept as one open space with little division. Central columns are wrapped in stainless steel racks that also serve as display units. Fitting rooms use mirrored blocks, and the cashier area is shaped as an inlaid block with a counter of warm natural texture. Floor-to-ceiling windows bring in daylight, while an oval ceiling light with adjustable brightness and spotlights illuminate the products. Curved forms create a soft and comfortable setting for customers.
About Shanchuk Design
SHANCHUK Design is an innovation brand consulting and designing agency that helps clients to build the new business of different scales and excellent consumer experiences, and transform bold ideas into stories and design. Combining keen awareness of business and market insights, we build the brand‘s core value with “mindset power”. Built up with branding strategy, communication, creation design professional team members since 2015, our team has helped lots of global and local brands to upgrade into a new era with a fashionable, cultural and lifestyle solution.
Award Record
This recognition makes Shanchuk Design a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/134840
- A' Design Award Page: https://competition.adesignaward.com/134840
- Media Showcase: https://www.designnewsroom.com/!134840
- Laureate Profile: https://dezigners.org/d/325004
- Further Information from the Laureate: http://reurl.cc/k7EvN3
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Angle Boutique
- Function
- Boutique
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gainsboro, Rosy Brown, Dark Slate Gray, Dark Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Shanchuk Design
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134840
Credits
- Team
- SHANCHUK DESIGN;, Christian Leung; and Zoe Jiang;
- Image Credits
- Vincent Lin / SHANCHUK DESIGN
Design Details
- Unique Properties
- Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement.
- Inspiration
- Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression.
- Research
- There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment.
- Challenge
- Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere" designers. The design team hope that the space is in line with the characteristics of women. Therefore, female consumers can be embraced with warmth and comfort when they enter this space. The design team understand it as "Psychological Design".
- Realization and Technology
- As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole.
- Operation and Interaction
- The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth.
- Project Duration and Location
- Started in March 2021; Finished in October 2021; Location: OCT PARK, Nanshan District, Shenzhen, China
- Specifications
- Gross built area: 218 sqm; Type: Boutique; Main materials: Stainless steel, Wood, Veneer, Art paint, Tile
- Keywords
- SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life
