Press Release
Oak Project Handmade Fashion by Leila Doroodchi Is Granted the A' Design Award in Fashion, Apparel and Garment Design
Leila Doroodchi acknowledged for fashion, apparel and garment design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Oak Project Handmade Fashion by Leila Doroodchi, designed for Lili Dchi, has been granted the A' Design Award in the Fashion, Apparel and Garment Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Oak Project Handmade Fashion
Oak Project is a hand-woven knitwear collection inspired by the oak forests of the Zagros mountains in Iran. Each cape is knitted entirely by hand with two knitting needles, without industrial machines. One cape takes about 100 to 120 hours to complete. Natural wool and cotton are used, so the garments are durable and safe for the environment. The motifs are first drawn freehand, then prepared as carpet patterns, so the knitting follows the method of a hand-woven carpet. Sizes are woven to order using standard clothing measurements.
About Leila Doroodchi
Her fashion designs have important implications in the fields of art, intercultural presentation, and sustainable fashion. Her production process centers on eco-friendly materials and handcraft methods and guarantees dignified conditions to her employees and craftspeople. She has created employment opportunities for women throughout Iran and has demonstrated the viability of businesses that prioritize gender justice and sustainability. She is, in fact, a figure whose success, an example of what happens when creative initiatives and values are deftly aligned.
Award Record
This recognition makes Leila Doroodchi a winner of 1 A' Design Award.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://dezigners.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/134265
- A' Design Award Page: https://competition.adesignaward.com/134265
- Media Showcase: https://www.designnewsroom.com/!134265
- Laureate Profile: https://dezigners.org/d/315747
- Further Information from the Laureate: http://lilidchi.ir/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Oak Project Handmade Fashion
- Function
- Handmade Fashion
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Light Slate Gray, Dark Gray, Dark Khaki, Gray and Light Gray
- Images
- 5
- Client
- Lili Dchi
The Recognition
- Laureate
- Leila Doroodchi
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134265
Credits
- Team
- Kiavash Pooladi, Zahra Doroodchi and Zohre Doroodchi
- Image Credits
- Photographer Elect Studio, Lut, 2021.; Photographer Elect Studio, Bamdad, 2021.; Photographer Elect Studio, Tawoos, 2021.; Photographer Elect Studio, All in one, 2021.; Photographer Elect Studio, Turkmen, 2021.
Design Details
- Unique Properties
- Sustainable fashion production is regarded as one of the purposeful aspirations in LILIDCHI Collections; it is notified that the entire production process is not industrial and the main activity is handmade products. It takes approximately 100-120 hours to wave and produce completely one cape. The natural wool that will never harm the environment undoubtedly & never damage quickly and will be usable for long time. Finally, the designs like the weaving procedures of a hand-woven carpet.
- Inspiration
- My passion to Zagros Oak Forests Every year, I have a strong desire to inspire one of the precious treasures of art of my homeland, Iran and design these trustworthy artistic motifs on my knitwear collection while it seems that nature, as the most original and the most authentic art throughout the world should not be forgotten. So that, I aim to inspire a piece of generous nature for new winter hand-woven clothes in order to create a brilliant image of the impressive glory of nature.
- Research
- Qashqai designs were the first subject for researching since 2015 then field research about Nomadic tribes. In preliminary sketches, the artworks were presented in the form of knitting designs more similar to carpets and upon continuing this process in 2018, we selected historical Kashan Sialk Pottery motifs. Oak is the combination of our previous studies. It would take much time in nature through impressive inspirations to design this project, and finally in 2020, was presented.
- Challenge
- All designs and motifs are drawn through a quick and freehand drawing, then they are applied and drawn in illustration software application as the form of carpet designs. Finally, the designs are obtained which are exactly like the weaving procedures of a hand-woven carpet.
- Realization and Technology
- In execution of LILIDCHI projects, the cheap labor force, whose rights are being violated, has not been used. Through carrying out the projects, it is mentioned that it takes approximately 120 hours to wave and produce completely. The best and the highest grade materials are natural wool and cotton that will never harm the environment undoubtedly; thus, it's the indication of highly reliable and brilliant quality of its production that will never damage quickly and will be usable for long time.
- Operation and Interaction
- Once the designs phases are accomplished, they are printed in full size and delivered to our team of trained weavers, who implement the projects in a completely hand-woven manner without the use of any industrial machines. The only tool used in this project is 2 knitting needles. Cloths are woven by hand from a foundation row of stiches on the needle. QC is implemented throughout the projects because even one mistake causes the whole knitwear to be unraveled and knitted the right way again.
- Project Duration and Location
- The project started in April 2020 in Tehran and finished in September 2021 in Tehran, and was exhibited in Zaafaranie art studio in November 2021.
- Specifications
- According to the clothing and fashion field, the clothing size of the works are variable and are woven according to the customers demands and requirements which is considered as a custom embroidery. In general, the international standard clothing size table is used certainly.
- Keywords
- handmade, sustainable fashion, knitwear, wool, creative fashion, lilidchi
