Press Release
Original Tea Capsule Packaging by Beijing Xiaoguan Cha Company Limited Is Granted the A' Design Award in Packaging Design
Beijing Xiaoguan Cha Company Limited honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Original Tea Capsule Packaging by Beijing Xiaoguan Cha Company Limited has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Original Tea Capsule Packaging
Original Tea Capsule is a tea packaging designed for the Cteao tea machine. The outer form follows the shape of a leaf and its veins, and each package color refers to one kind of tea. An invisible dot matrix on the sealing film allows the machine to recognize the tea inside and select a suitable brewing plan. The interior structure divides the water into four channels, so the leaves are fully soaked and extracted several times. Nitrogen filling and aluminum films at the top and bottom protect the leaves. The capsule measures 82 by 54 by 28 millimeters.
About Beijing Xiaoguan Cha Company Limited
Beijing Xiaoguan Cha Company Limited is an emerging modern tea company. In a decade, Xiaoguan Cha, joined hands with universities and scientific research institutions, by ways of technological, industrial and intelligent methods, had explored a whole set of industrial development modes to innovate Chinese tea. It launched the well-acclaimed high-end Chinese tea series products one after another and made striking achievements in the innovation fields of intelligent tea garden and smart tea maker.
Award Record
This recognition makes Beijing Xiaoguan Cha Company Limited a winner of 2 A' Design Awards. The awards were granted in the 2021 - 2022 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/134170
- A' Design Award Page: https://competition.adesignaward.com/134170
- Media Showcase: https://www.designnewsroom.com/!134170
- Laureate Profile: https://dezigners.org/d/323290
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Original Tea Capsule Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Khaki, Dark Sea Green, Sea Green, Yellow Green and Light Gray
- Images
- 5
The Recognition
- Laureate
- Beijing Xiaoguan Cha Company Limited
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #134170
Credits
- Team
- Bing Han, Lei Ma, Xing Zhang, Na Chen, Zhou Yongzhuo, Chen Xiujuan, Zheng Huicong and Peng Mao
Design Details
- Unique Properties
- The capsule tea packaging is specially designed for CTEAO Tea Machine. Thanks to its inner design, users can take more smooth and flowery tea. The capsule tea packaging stands out from other traditional tea packages and is easier to use.
- Inspiration
- Its overall design simulates the shape of leaves and their veins. Each package color is related to a kind of tea leaves. The invisible dot matrix on the package seal can help CTEAO Tea Machine quickly recognize different tea packages. The interior patented structure can realize tea diversion and extraction for many times, delivering well-made and high-class tea to users.
- Research
- This product covers 6 major tea categories in China, with a selection of 12 world-renowned Chinese teas. They are Jin Jun Mei tea, Kung Fu black tea, Long Jing tea, Bi Luo Chun tea, Huangshan Mao Feng tea, Da Hong Pao tea, Iron Guanyin tea, White Peony tea, Pu Er tea, Jasmine tea, Lao Shou Mei tea. We are devoted to providing a high-quality lifestyle for them, making it easy for more people to taste the health and flavor of Chinese tea.
- Challenge
- The key challenge is to make the tea leaves fully soaked. Hence, the internal design applies the head cover so that water spouts can reach to the interior packaging and fully soak tea leaves. Also, the pressurized extraction structure can press and extract internal tea leaves for many times, which can allow users to enjoy high-class tea.
- Realization and Technology
- The capsule uses invisible dot matrix recognition technology, which can identify varied tea packages and select the most suitable tea-making plan. The package can well protect and preserve inner tea leaves via nitrogen-filled packaging The package applies the aluminum sealing film at the bottom and top. By adapting its material-pressing force and times according to various types of tea leaves, the self-developed multi-head weighers can precisely put tea leaves into package without damaging.
- Operation and Interaction
- Open the tea machine cover and put the tea capsule in. The tea machine can recognize different tea leaves through the dot matrix design at the top of the packaging. The spraying head cover divides the water into four channels so that the tea leaves can be fully sprayed and infiltrated.
- Project Duration and Location
- Beijing, from 2018 to Feb 2022
- Specifications
- 82 mm x 54 mm x 28 mm
