Catch Tracking Fishing App by Studio Syamo Wins the A' Design Award in Interface, Interaction and User Experience Design

Studio Syamo honored for interface, interaction and user experience design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Catch Tracking Fishing App by Studio Syamo has been granted the A' Design Award in the Interface, Interaction and User Experience Design category. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Catch Tracking Fishing App

Catch tracking app features an interface that echoes the international typographic style (more commonly known as Swiss Style). By stripping away the embellishments, Catch tracking eliminates distractions for the fisherman and allows the information-heavy design to be read and studied rather than merely seen and admired. The result is a functional evolution from the existing paper booklet to a digital transposition offering a clear, simple and up-to-date tool for a conscious fishing activity.

About Studio Syamo

Studio Syamo is the combination of the qualities of Simone Ardito and Samy Boutefah. The focus on good design, the determination to maintain excellent standards of creativity and offering the utmost attention to all the details of communication are the foundations that sum up their character.

Award Record

Studio Syamo is a winner of 1 A' Design Award, including this recognition.

About the A' Interface, Interaction and User Experience Design Award

The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://dezigners.org/design-category/interface

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/133970
A' Design Award Page: https://competition.adesignaward.com/133970
Media Showcase: https://www.designnewsroom.com/!133970
Laureate Profile: https://dezigners.org/d/322864

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Catch Tracking Fishing App
Function: Fishing App
Category: Interface, Interaction and User Experience Design
Discipline: Communication Design
Industry: Software
Colors: White Smoke, Dark Gray, Silver, White and Light Slate Gray
Images: 5

The Recognition

Laureate: Studio Syamo
Country: Switzerland
Recognition: A' Design Award
Edition: 2021 - 2022
Design ID: #133970

Credits

Team: Simone Ardito and Samy Boutefah

Design Details

Unique Properties: Catch Tracking fits primarily within the utilities and reference categories. Moving from the current paper-based system to digital provides the following key features: digital fishing licence, instant catches auto-fill, fish measurement tool, detailed report of the fishing activity to be submitted to the authorities. Furthermore it offers a comprehensive list of species to be consulted, a map with real-time informations about fishermen and locations, and a direct contact with the authorities.
Inspiration: The project comes from the need to improve the fishing experience by considering all of the entities involved. The beneficiaries of the paper-to-digital switchover are: fishermen, authorities and fishery fauna. Catch Tracking allows fishermen to hold a useful and exhaustive tool at their fingertips. Authorities can save time and resources by analysing results and checking fishing licences. The fishery fauna is increasingly safeguarded thanks to a better managed fishing activity.
Research: Between June and September 2021, several fishing sessions were carried out to locally assess the use of the paper-based system and grasp its flaws. Furthermore, to gather more information, a survey was conducted among a panel of 10 people. The results led to define the following details: user persona, logbook usage and its pros and cons, awareness of the regulation, digitalisation needs and acceptance, smartphone usage in daily life and during fishing activity and its pros and cons.
Challenge: The key challenge was to deliver an innovative product with a smooth switchover from paper to digital. A related goal was to ensure a smooth user experience suitable for the most and least tech-savvy users. To be successful in doing so, it was essential to keep consistency with the current system, to balance the amount of information displayed and to create a recognisable and intuitive design system.
Realization and Technology: The project was designed by following the standard process of a digital product creation. It went through 4 phases: the research phase (field studies / survey / user interview), the analysis phase (user persona / user journey / user flows / definition of features and MVP), the design phase (information architecture / wireframes / mood-board / hi-fi mockups / prototyping) and the testing phase (usability test / survey). Employed softwares: Typeform, Miro, Whimsical, Figma.
Operation and Interaction: The app is structured in 3 main areas: Species, Compiling and Maps. Species section shows an exhaustive list of the fishes in the region. Compiling allows to record the catches. Maps indicates all the fishing areas with their relative informations. Secondary areas are Profile and Menu. Profile contains data and graphs related t fisherman seasons. Menu is divided into a further 6 useful tertiary sections: Contacts, Regulation, User details, Sessions, Settings and Notices.
Project Duration and Location: The project started in March 2021 and had its first prototype release and test phase in January 2022 in Lugano, Switzerland.
Specifications: Catch Tracking benefits from two native system features such as geolocation and measurement. Geolocation helps with the auto-filling of the user location within Compiling section. It also aids in ensuring a more comprehensive map with real-time users and locations. Measurement tool is used to digitally enter the fish length. This feature is a major benefit not only for the fisherman but also for the fishery fauna: hand contact and therefore unnecessary damage to the fish are avoided.
Keywords: Swiss Design, App Design, User Experience, Data Visualisation, Fishing, Digital Innovation, Use of Technology