Press Release
Pindao Tiancheng Liquor Packaging by Jun Li Is Granted the Bronze A' Design Award in Packaging Design
Jun Li acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Pindao Tiancheng Liquor Packaging by Jun Li, designed for Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Pindao Tiancheng Liquor Packaging
Pindao Tiancheng is a packaging design for a liquor brand, based on Taoist culture. The glass bottle is shaped as the number one, a reference to the Taoist idea that one gives rise to all things. The simple form reflects the brand culture and makes the product easy to recognize. The glass bottle is sprayed with color and the pattern is baked onto the surface. The box is made of special paper with bronzing and embossing, and measures 150 by 120 by 300 millimeters. The box opens from the side for easy display. After use, the bottle can serve as a vase or a decoration.
About Jun Li
Designers analyze market trends and trends through their own creative designs, deeply understand the real needs of consumers, make products more in line with target consumer groups, and emotionally resonate with consumers, so that consumers have the urge to buy and help customers solve To solve the problem, let consumers feel better and more humane products.
Award Record
This recognition makes Jun Li a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/133730
- A' Design Award Page: https://competition.adesignaward.com/133730
- Media Showcase: https://www.designnewsroom.com/!133730
- Laureate Profile: https://dezigners.org/d/269905
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pindao Tiancheng Liquor Packaging
- Function
- Liquor Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Silver, Dark Gray, Gray and Dim Gray
- Images
- 5
- Client
- Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
The Recognition
- Laureate
- Jun Li
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133730
Design Details
- Unique Properties
- The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
- Inspiration
- The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
- Research
- Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
- Challenge
- It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
- Realization and Technology
- The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
- Operation and Interaction
- The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
- Project Duration and Location
- The project started in January 2021 and will be completed in April 2021.
- Specifications
- The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
- Keywords
- Taoist Culture，Simplicity, Differentiation
