Press Release
Cheng Yu Hsieh Receives the Golden A' Design Award for Taicang Readzone Bookstore in Interior Space and Exhibition Design
Cheng Yu Hsieh recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Taicang Readzone Bookstore by Cheng Yu Hsieh, designed for CHS Interior Design, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Taicang Readzone Bookstore
Taicang Readzone is a bookstore located inside a department store in Taicang, China. The bookstore covers 368 square meters and is arranged in the form of a circular theater. Tall book walls and multi-directional door frames recall concentrated urban street scenes and invite readers to explore. Circular movement lines connect with radial paths to form separate book groups and varied seating areas. A stainless steel ceiling reduces the heavy feeling of the large structure. Flexible shelves, tables and seats support individual reading, parent-child reading and meetings.
About Cheng Yu Hsieh
Hsieh Chen Yu is the design director of CHS Design. Taking the humanistic spirit as the foundation is the design philosophy that Hsieh Chen Yu has always adhered to. In order to follow the law of nature, natural materials are used from concept to implementation, the indoor and outdoor space field built conveys culture and art through the field spirit, enhances the aesthetics and taste of life, and shares an aesthetic life.
Award Record
With this recognition, Cheng Yu Hsieh is a winner of 2 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/133333
- A' Design Award Page: https://competition.adesignaward.com/133333
- Media Showcase: https://www.designnewsroom.com/!133333
- Laureate Profile: https://dezigners.org/d/256793
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Taicang Readzone Bookstore
- Function
- Bookstore
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Olive Green, Dim Gray, Rosy Brown and Black
- Images
- 5
- Client
- CHS Interior Design
The Recognition
- Laureate
- Cheng Yu Hsieh
- Country
- Taiwan (China)
- Recognition
- Golden A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #133333
Credits
- Team
- Hsin Yun Chiang and Pao Hua Tsao
Design Details
- Unique Properties
- Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience.
- Inspiration
- This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
- Research
- In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
- Challenge
- In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
- Realization and Technology
- In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration. Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
- Operation and Interaction
- With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
- Project Duration and Location
- The project started in March 2021 and finished in June 2021 in Taicang, China.
- Specifications
- This is a 368-square-meters bookstore.
- Keywords
- Interior, Design, retail, bookstore
