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Press Release

DesignNewswire · COMO, Italy ·

Polygon Hair Claw by Toru Matsuura Is Granted the Bronze A' Design Award in Jewelry Design

Toru Matsuura acknowledged for jewelry design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Jewelry Design category for Polygon Hair Claw by Toru Matsuura, designed for Polygon Hair Claw. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Polygon Hair Claw

Polygon is a hair claw designed for everyday hair styling. The shape and placement of the prongs differ from those of a standard hair claw, so more hair can be held. The prong shape and placement are protected by patents in the United States and Japan. The collection is made of aluminium, which lowers the weight compared with earlier metal claws. The lighter body stays in place longer and reduces the discomfort caused by heavy claws. The form was developed with computer-aided design, then made with rubber moulds and casting.

Award Record

With this recognition, Toru Matsuura is a winner of 1 A' Design Award.

About the A' Jewelry Design Award

The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Polygon Hair Claw
Function
Hair Claw
Category
Jewelry Design
Discipline
Fashion Design
Industry
Luxury and Fashion
Colors
White Smoke, Dim Gray, Dark Gray, Silver and Light Slate Gray
Images
5
Client
Polygon Hair Claw

The Recognition

Laureate
Toru Matsuura
Country
Japan
Recognition
Bronze A' Design Award
Edition
2021 - 2022
Design ID
#133029

Credits

Team
Toru Matsuura , Koh Matsuura

Design Details

Unique Properties
Polygon hair claw is not the same hair claw as you see usual. Its unique shape of prong and placement enable to catch the hair more than normal hair claw. They got patent for this unique prong shape and placement in U.S and Japan. This time they made its collection with aluminium which reduce the weight much more than previous metal claw. Therefore it holds and stay longer also ease the pain from the weight claw has. Polygon hair claw is the first hair claw ever made with aluminium.
Inspiration
Matsuura co ., ltd has been making hair accessories for more than 140 years and it is important mission for them to develop something totally new. Recently most of hair accessories are already developed enough and we haven't seen unique and functional new products for long time. It was important mission for them to create something new and functional products for this industry to keep progress. Polygon hair claw has a concept of "Back to the simple and functional" . Based on this concept they made this unique products.
Research
They studied popular styles and reviews from our past sales data and found out specific character among them , then they figured out what they need to have and don't for function. After that they made prototype using 3D CAD and made samples with 3D printer. Once they confirm how it works, made prototype with casting metal. After prototype is ready send them all to hair stylist and check if it holds well or not.
Challenge
Placement of prongs since it is new challenging of reallocate the place of prongs, it takes several years to find the perfect position and degree of prongs.
Realization and Technology
It is designed with CAD. Then make rubber mold then casting.
Operation and Interaction
First they studied which function and design can be popular hair claw from their past sales data. then they figured out what is the best shape and function to catch the hair most. Then they develop this idea to the 3D CAD data. Then they casting several times and try using its prototype for 3years.
Project Duration and Location
The project started in June 2018 in Japan
Keywords
hair accessories, hair clips, industrial, alminium,

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