Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to Amaro Lifestyle Store by Leticia Nobell
Leticia Nobell recognized for interior space and exhibition design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Amaro Lifestyle Store by Leticia Nobell, designed for Amaro, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Amaro Lifestyle Store
The new Amaro physical stores reflect a destination lifestyle brand, connecting women to fashion, design, technology, beauty and wellness in different categories within a fluid layout. The curves and feminine lines of a woman, the simplicity in raw materials and the integration of nature inspired this design, where the client will feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
About Leticia Nobell
Working as an architect for 25+ years, Leticia Nobell has carried out a number of commercial and residential projects in Brazil, Argentina, Venezuela, Chile, Colombia and other countries in Latin America as well as the US. In addition to her experience in the Latin American market, she also worked as an architect at HLW, in New York (1999), developing projects in the retail and sports area, with a special emphasis on the Equinox Health Clubs, known and awarded by their design. In 2000, Leticia was hired by the multinational Arquitectonica in Brazil.
Award Record
This recognition makes Leticia Nobell a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/131705
- A' Design Award Page: https://competition.adesignaward.com/131705
- Media Showcase: https://www.designnewsroom.com/!131705
- Laureate Profile: https://dezigners.org/d/275711
- Further Information from the Laureate: https://leticianobell.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Amaro Lifestyle Store
- Function
- Lifestyle Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Sienna, Dark Gray, Rosy Brown and Tan
- Images
- 5
- Client
- Amaro
The Recognition
- Laureate
- Leticia Nobell
- Country
- United States of America
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131705
Credits
- Team
- Marcos Bertelli, Maria Fernanda Ornelas
- Image Credits
- Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso
Design Details
- Unique Properties
- Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
- Inspiration
- Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
- Research
- We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
- Challenge
- The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
- Realization and Technology
- The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
- Operation and Interaction
- The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
- Project Duration and Location
- The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
- Specifications
- Total floor area is 1300 square meters
- Keywords
- Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
