Press Release
Hangzhou JC Culture and Arts Co., Ltd Is Honored with the A' Design Award for Yangzi River Visual Identity in Graphics, Illustration and Visual Communication Design
Hangzhou JC Culture and Arts Co., Ltd acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Yangzi River Visual Identity by Hangzhou JC Culture and Arts Co., Ltd has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Yangzi River Visual Identity
Yangzi River is a visual identity designed for an international conference center. The interlaced lines are inspired by the undulating waves of the Yangtze River. Silver is the main color, taken from anodized aluminum, the main building material of the center. Brown and white lines complete the palette and suggest a flowing river. The asymmetric composition adds visual tension and a sense of strength. The identity is applied to printed materials for business use. The design continues the rolling wave theme of the architecture.
About Hangzhou JC Culture and Arts Co., Ltd
Hangzhou JC Culture and Arts Co., Ltd, a comprehensive design solution provider integrating brand image planning and design, signage system design, and cultural exhibition design, focuses on the extension of the project design concept in multiple fields of the whole system. While actively creating market and social benefits, the company insists on the diversified thinking and exploration of this profession. Through years of professional exploration and market practice, it has participated in many large-scale public construction projects with mature and steady practical ability by its continuous innovative design concepts and leading design standards.
Award Record
With this recognition, Hangzhou JC Culture and Arts Co., Ltd is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/131546
- A' Design Award Page: https://competition.adesignaward.com/131546
- Media Showcase: https://www.designnewsroom.com/!131546
- Laureate Profile: https://dezigners.org/d/318008
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Yangzi River Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, White Smoke, Gainsboro, Light Gray and Black
- Images
- 5
The Recognition
- Laureate
- Hangzhou JC Culture and Arts Co., Ltd
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #131546
Design Details
- Unique Properties
- This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
- Inspiration
- Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
- Research
- 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
- Realization and Technology
- VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people. It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
- Operation and Interaction
- 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element. 2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.
