Press Release
Silver A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Audio Technica Excellence Poster by Ligh.
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Ligh. for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Audio Technica Excellence Poster by Ligh., designed for Audio-Technica, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Audio Technica Excellence Poster
Audio Technica Excellence is a poster series created for an audio equipment brand. The design places natural grass and seeds beside the precise mechanical parts of audio products. Both elements are arranged flat, so their shapes and fine colors can be compared in detail. All images were composed from photographs taken for the project. The texture refers to an old handwritten vegetation picture book, a choice made because the brand's products are analogue. The posters present sound as a natural part of human life.
About Ligh.
We are a creative company driving branding and design. From corporate branding to digital strategy, hotels and commercial establishments, parks and public spaces, we develop borderless and diverse projects with a collective of creators and experts of various backgrounds. Creativity plays a dynamic role in society, and therefore we too must be equally adaptable. While anticipating the future and searching for an ideal state, we will continue creating authenticity with passion. For those ready to take on the future. We stand as challengers with you.
Award Record
With this recognition, Ligh. is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130984
- A' Design Award Page: https://competition.adesignaward.com/130984
- Media Showcase: https://www.designnewsroom.com/!130984
- Laureate Profile: https://dezigners.org/d/317441
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Audio Technica Excellence Poster
- Function
- Poster
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Burly Wood, Dark Slate Gray, Black, Saddle Brown and Dark Olive Green
- Images
- 5
- Client
- Audio-Technica
The Recognition
- Laureate
- Ligh.
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130984
Design Details
- Unique Properties
- Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
- Inspiration
- When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.
