Press Release
Silver A' Design Award in Packaging Design Goes to Treasured Brew of the Cave Chinese Baijiu Packaging by Tiger Pan
Tiger Pan of Tigerpan Design Lab. recognized for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Treasured Brew of the Cave Chinese Baijiu Packaging by Tiger Pan of Tigerpan Design Lab., designed for Jiugui Liquor Co., Ltd. The result belongs to the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Treasured Brew of the Cave Chinese Baijiu Packaging
Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.
About Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice.
Award Record
Tiger Pan of Tigerpan Design Lab. is a winner of 36 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130922
- A' Design Award Page: https://competition.adesignaward.com/130922
- Media Showcase: https://www.designnewsroom.com/!130922
- Laureate Profile: https://dezigners.org/d/187530
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Treasured Brew of the Cave Chinese Baijiu Packaging
- Function
- Chinese Baijiu Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Dark Red, Silver, Maroon and Ghost White
- Images
- 5
- Client
- Jiugui Liquor Co., Ltd
The Recognition
- Laureate
- Tiger Pan
- Country
- China
- Brand
- Tigerpan Design Lab.
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130922
Credits
- Team
- Qian Chi, Juanjuan Wu, Sijia Liu and Zhangkun Xie
- Image Credits
- Image #No 1: Photographer Juanjuan Wu Image #No 2: Photographer Juanjuan Wu Image #No 3: Photographer Juanjuan Wu Image #No 4: Photographer Juanjuan Wu Image #No 5: Photographer Juanjuan Wu
Design Details
- Unique Properties
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Inspiration
- Treasured Brew of the Cave Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Challenge
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Realization and Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Operation and Interaction
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Project Duration and Location
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Specifications
- Bottle size: Width98mm x Depth98mm x Height195mm Wine box size: Width135mm x Depth135mm x Height300mm
- Keywords
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
