Press Release
Bronze A' Design Award in Print and Published Media Design Goes to After a Bird Fell Down Book by Shu Wei Chang
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Shu Wei Chang for print and published media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that After a Bird Fell Down Book by Shu Wei Chang, designed for Shu-Wei Chang, has been granted the Bronze A' Design Award in the Print and Published Media Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About After a Bird Fell Down Book
After a Bird Fell Down is a picture book that combines the structure of a hole book and a pop-up book. The book measures 105 by 150 millimetres and is about 27 millimetres thick, close to the size of a small bird. As the pages are turned, the hole grows larger and the sprout rises higher, while the book itself becomes thinner. The cover is white, has a sand-like texture and holds a transparent sticker printed with a green feather inside a debossed recess. The design shows that passing time brings both loss and new growth.
About Shu Wei Chang
Shu Wei Chang, also called SUWEI, is a graphic designer based in Taipei, Taiwan. He focuses on exploring the possibilities of narrative via multiple elements: structure, materials or even physicality of books.
Award Record
With this recognition, Shu Wei Chang is a winner of 1 A' Design Award.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130690
- A' Design Award Page: https://competition.adesignaward.com/130690
- Media Showcase: https://www.designnewsroom.com/!130690
- Laureate Profile: https://dezigners.org/d/317061
- Further Information from the Laureate: https://suweiiiiiiii.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- After a Bird Fell Down Book
- Function
- Book
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Silver, Dark Slate Gray, Slate Gray, Light Gray and Cadet Blue
- Images
- 5
- Client
- Shu-Wei Chang
The Recognition
- Laureate
- Shu Wei Chang
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130690
Design Details
- Unique Properties
- By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
- Inspiration
- It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.
- Challenge
- The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well.
- Realization and Technology
- In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story. Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens. Third, the copyright page is decorated with blue sky and is the very beginning of this story as well.
- Specifications
- 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
- Keywords
- graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
