Press Release
Circle Unfulfilled Massage Device by Tiger Pan Wins the Silver A' Design Award in Packaging Design
Tiger Pan of Tigerpan Design Lab. honored for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ Circle Unfulfilled Massage Device by Tiger Pan of Tigerpan Design Lab., designed for Shenzhen Breo Technology Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Circle Unfulfilled Massage Device
Circle Unfulfilled is a packaging design for eye and neck massage devices. The form is inspired by the portals and bridges of Suzhou gardens, where a full circle is never found. The shape protects the product while reducing empty space inside the pack. A recycled material called SupraPulp, made from bagasse, is used for the structure. Without extra processing, the pack degrades in 45 to 90 days and returns to the material loop. The soft outer graphics and the calm color scheme suggest the gentle pressure of a massage.
About Tiger Pan
Tiger Pan, renowned designer and founder of Tiger Pan Design Lab, currently serves as the Jury President for D&AD 2024 in Packaging Design. He is also a contracted artist for the United Nations Postal Administration (UNPA), a collaborative artist with the United Nations Programme on HIV/AIDS (UNAIDS), a partner artist with the Liechtenstein Postal Service, and a co-branded artist with BVLGARI. Additionally, he holds the role of Vice Chairman of the Shenzhen Illustration Association and serves as a guest professor at 18 prestigious design academies across China. Over the past 28 years, Tiger Pan has been deeply engaged in product and packaging design research and practice.
Award Record
With this recognition, Tiger Pan of Tigerpan Design Lab. is a winner of 25 A' Design Awards. The awards span the editions from 2017 - 2018 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130623
- A' Design Award Page: https://competition.adesignaward.com/130623
- Media Showcase: https://www.designnewsroom.com/!130623
- Laureate Profile: https://dezigners.org/d/187530
- Further Information from the Laureate: http://www.breo.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Circle Unfulfilled Massage Device
- Function
- Massage Device
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Dark Olive Green, Dark Gray, Dim Gray and Light Gray
- Images
- 5
- Client
- Shenzhen Breo Technology Co., Ltd.
The Recognition
- Laureate
- Tiger Pan
- Country
- China
- Brand
- Tigerpan Design Lab.
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130623
Credits
- Team
- Xuedan Xia, Zhiyi Jiang, Kelin Tan, Chao Ma, Zhangkun Xie and Lei Peng
- Image Credits
- Graphic Designer Tiger Pan, Breo, 2021.
Design Details
- Unique Properties
- Some people think that WABI SABI is the highest realm of oriental aesthetics. Generally speaking, it seems imperfect is the true beauty of life. It witnesses the time passing and humbleness comes out with it. Based on Meridional Discharging Doctrine, the product manager seems to strive for the same phi-losophy in his products.
- Inspiration
- Breo Massage Device Packaging Design, Our inspiration comes from portals and bridges in Suzhou Garden, where not a full circle is found. The pack is shaped to protect the product to a fullest extent, while the empty space is cutting down effec-tively. A kind of recycled material named Supra Pulp, made from begass, is used in the making the pack. In this way, without extra processing, the package will be degraded in 45-90 days and then enter the loop.
- Research
- The outer instruction will soften the overall feeling of the product, implying the temperate pressing of masseur's. The color scheme of ethereal and tranquil sense is giving a touch of a vivid eastern story.
- Challenge
- The pack is shaped to protect the product to a fullest extent, while the empty space is cutting down effec-tively. Therefore, Mobius Band is depicted to make an impression and convey message.
- Realization and Technology
- A kind of recycled material named Supra Pulp, made from begass, is used in the making the pack. In this way, without extra processing, the package will be degraded in 45-90 days and then enter the loop.
- Operation and Interaction
- It witnesses the time passing and humbleness comes out with it. Based on Meridional Discharging Doctrine, the product manager seems to strive for the same phi-losophy in his products.
- Project Duration and Location
- The project lasts 1 month, designed in Shenzhen and produced in Shenzhen, Guangdong.
- Specifications
- Eye massager: Width 180mm x Depth 132.5mm x Height 200mm Neck massager: Width 300mm x Depth 250mm x Height 270mm
- Keywords
- Breo, Massage Device, Technology, Supra Pulp, Sustainable, Tiger Pan
