Hsiao Ting Tang and Goyen Chen Is Honored with the Bronze A' Design Award for 365 Days Taiwanese Foods Calendar in Graphics, Illustration and Visual Communication Design

Hsiao Ting Tang and Goyen Chen honored for graphics, illustration and visual communication design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for 365 Days Taiwanese Foods Calendar by Hsiao Ting Tang and Goyen Chen, designed for Goyen Chen. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding 365 Days Taiwanese Foods Calendar

Different from the general calendars in the market, the design and packaging of 365 days Taiwanese Foods Calendar is based on the prototype of Bento box, a unique Asian food container. The packaging is designed with a magnetic closure for easy display, collection and portability. In addition to the graphic introduction of the calendar itself, it also shows the Eastern concept of time and introduces festivals, ingredients and festivals, all of which show the unique food culture of the East.

About Hsiao Ting Tang and Goyen Chen

GOYEN CHEN is a PhD student studying at Asia University in Taiwan. He also works as a lecturer at the university. His full time field is mainly graphic design. The main educational policy is that everyone can be a designer in the current digital age. The main focus is on how to accurately communicate the direction.

Award Record

This recognition makes Hsiao Ting Tang and Goyen Chen a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/130364
A' Design Award Page: https://competition.adesignaward.com/130364
Media Showcase: https://www.designnewsroom.com/!130364
Laureate Profile: https://dezigners.org/d/133763
Further Information from the Laureate: http://reurl.cc/gzWE8z

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: 365 Days Taiwanese Foods Calendar
Function: Calendar
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Brown, Antique White, Light Gray, Teal and Steel Blue
Images: 5
Client: Goyen Chen

The Recognition

Laureate: Hsiao Ting Tang and Goyen Chen
Country: Taiwan (China)
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #130364

Credits

Team: Illustrator：Hsiao Ting Tang and Designer：Goyen Chen
Image Credits: Image ： Illustrator Hsiao Ting Tang, Taiwanese Foods, 2020.

Design Details

Unique Properties: This calendar can be displayed and collected at the same time and is also suitable as a gift or for personal use. You can look at it when you don't know what to have for lunch. This calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of the unique Taiwanese food culture. Through the creation of the merchandise, we look forward to promoting the spirit of Taiwanese cuisine and traditional culture.
Inspiration: Through Taiwanese cuisine, this team has drawn and accumulated hundreds of illustrations. For the sake of commercialization, a calendar dedicated to Taiwanese food was created by specifically combining the "Bento box", a local lunch box packaging unique to Taiwan, with a Taiwanese calendar. As a result, a lot of research on local food was also done, and the inspiration for the illustration content was found through the collection process.
Research: The 365 Days of Taiwan Food Calendar feature a variety of Taiwanese cuisine as the main visual presentation. Showcasing the importance of Taiwanese food culture. The magnetic clasp is specially designed for collection and display and is suitable for gift giving or personal use! It is different from the usual calendar formats sold in the market. The calendar not only conveys the rich diversity of Taiwanese cuisine, but also provides a deeper understanding of Taiwan's unique food culture. This product looks forward to carrying forward this spirit.
Challenge: The most difficult aspect was that the composition of the packaging needed to be handmade. One of the most challenging aspects was to distinguish it from the usual calendars on the market and even to highlight the characteristics of the subject. Therefore, the merchandise was worked into the material of a gift box, using the outer packaging of a usual meal. Echoing each other.
Realization and Technology: The trial is made using soybean printing and handmade gift boxes. At the same time, the magnetic clasp design allows the concept of instant collection to be put into practice at the same time. Because of the fear that the old calendar would be blown away in the display, the calendar comes with a Chinese ceramic spoon as a paperweight, which not only fits the image of the product, but also symbolizes the fullness in the oriental symbolism.
Operation and Interaction: Because this product is packaged with magnets, it can be displayed and stored at the same time, and the calendar itself can also solve your worries about what you eat every day. When using the calendar, you can tear off today's calendar and display it on the top cover of the box. Because the edge of the top cover is designed with a magnetic buckle, it can be folded inward to clamp the calendar. When changing the calendar, you can put the old calendar in another space, and tear off the new calendar as a display at the same time. You can also put some small stationery that you usually use.
Project Duration and Location: The project started in September 2019 in Taichung and finished in September 2020 in Taichung. Successfully raise funds through the ZECZEC fundraising platform.
Specifications: Product dimensions 215 mm x 150 mm x 55 mm. Calendar size 120 mm x 80 mm x 35 mm. Magnet opening and closing design.
Keywords: Taiwan, food, Bento, calendar, lunar calendar