Press Release
GND Design Group Receives the Bronze A' Design Award for Bund Villa Sales Center in Interior Space and Exhibition Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes GND Design Group for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Bund Villa Sales Center by GND Design Group, designed for GND N+ Design and Fenhom Design, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Bund Villa Sales Center
Bund Villa is a sales center in Huzhou, China, with an area of 1048 square meters. The interior design is inspired by the growth of plants and the movement of butterflies at night. Local elements of mountain, calligraphy, tea and painting are interpreted through negative space and landscape topography. Light-colored washed wood furniture is combined with creamy white and orange tones. Common materials are used in unconventional ways, favoring atmosphere over decoration and simplicity over excess. The space serves display, experience and sharing.
About GND Design Group
As the former head of Shenzhen Vanke Real Estate Decoration Department, the designer has more than ten years of experience in real estate interior design, coordinating decoration and soft design controlling. Familiar with real estate related processes, she has unique insights into the planning of the exhibition area and customer positioning. Her works have won many well-known domestic and international awards and has been published in major magazines and online media.
Award Record
With this recognition, GND Design Group is a winner of 2 A' Design Awards. The awards span the editions from 2019 - 2020 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130119
- A' Design Award Page: https://competition.adesignaward.com/130119
- Media Showcase: https://www.designnewsroom.com/!130119
- Laureate Profile: https://dezigners.org/d/271118
- Further Information from the Laureate: http://www.gnd.hk/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bund Villa Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Silver, Light Gray, Gray and Lavender
- Images
- 5
- Client
- GND N+ Design and Fenhom Design
The Recognition
- Laureate
- GND Design Group
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130119
Credits
- Team
- Ning Rui, Xu Shanshan and He Ning
- Image Credits
- Photographer Yan Ming and Tan Xiao, Bund Villa, 2021.
Design Details
- Unique Properties
- This case marks the transformation of the sales center to a future community. Having reflected on how everything grows under the night, the designer contrasts the beauty under the night and that under the sun and integrates them in the case. Through the beauty of life in "butterflies" and "plants", the case unfolds the possibility of life and freedom, to show the other side of time and space, present multiple functions and unique styles of space, and meet the needs of setting topics, display, experience and sharing.
- Inspiration
- This project is inspired by the thinking of the growth of everything under the night, seeds growing, flowers blooming, butterflies fluttering, snails foraging ...... Through the beauty of life of "butterflies" and "plants", the designer will develop the interpretation of life and freedom, so as to achieve the liberation of thought and personality, and then show the other side of time and space, making the tension of life more and more fascinating.
- Research
- Responding to the country's concept of sustainable development for green indoor air quality, the designer, bearing in mind the nature of the project, adopts the new mode of "pre-evaluation plus pre-treatment". In line with the pre-evaluation of Mooney equation and color phase analysis, the project carries out quantitative pollution prevention and control in the whole process of the decoration and operation, which controls the overall indoor air pollution risk, and greatly reduces the costs of materials, labor and time.
- Challenge
- The designer grafted the design concept on the functionality of the sales office, which is a breakthrough and a difficult point, and the whole design concept is rather abstract and unprecedented, and is a project that converts abstract thinking into reality.
- Realization and Technology
- The designer uses common materials in unconventional creation, which favors atmosphere over decoration, details over craft, simplicity over superfluity, and new over old, presenting a good spatial state in the simplest and most direct way.
- Operation and Interaction
- Starting from the local feature of the project, and with the elements of "mountain, calligraphy, tea and painting", the case applies the negative space and landscape topography to interpret the tranquil, peaceful way of life of Huzhou. The style of the plant system is mainly presented with light-color washed wood series furniture, which is matched with clean creamy white and large saltatory orange colors, adding flowing colors and sense of vitality to the space. The interaction between the plants and the light and shadow makes the space imbued with a sense of vitality and air.
- Project Duration and Location
- The project started in December 2020 in Huzhou and finished in April 2021 in Huzhou.
- Specifications
- The area of this project is 1048 sqm.
- Keywords
- Sales Office, Flora, Bamboo, Art, Life
