Press Release
A' Design Award in Furniture Design Goes to Venus Cradle Furniture by Hajar Shahsavari and Golnoush Zamani
Hajar Shahsavari and Golnoush Zamani recognized for furniture design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2022 /DesignNewswire/ Venus Cradle Furniture by Hajar Shahsavari and Golnoush Zamani has been granted the A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Venus Cradle Furniture
Venus is a multi-purpose furniture piece that works as both a sofa and a cradle. The oval structure is made of wood cut by a CNC machine, filled with 60 mm upholstery foam and covered with fabric. A plywood fence can be turned down to protect the baby. A cushion with stethoscope technology lets the mother hear the heartbeat of the fetus during pregnancy. Venus supports rest, feeding and sleep for a mother and a child up to five years old. The form is inspired by ancient Iranian clay statues of the Neolithic era.
About Hajar Shahsavari and Golnoush Zamani
I am Hajar and I have an important role in society as a designer. Well, in fact, I can say that my greatest achievement is my creativity and dreaming which I can find a suitable solution by finding key problems in society and help the people of my country and world as much as I can, and I hope this path will continue for me in the future. I think art and design have the biggest impact on people & societies, which can be in different fields such as music, designing a poster or product and so on. this is how we can make a big impact on people. I am interested to be vivacious and dynamic so I try to communicate the best with the communities.
Award Record
Hajar Shahsavari and Golnoush Zamani is a winner of 1 A' Design Award, including this recognition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/130019
- A' Design Award Page: https://competition.adesignaward.com/130019
- Media Showcase: https://www.designnewsroom.com/!130019
- Laureate Profile: https://dezigners.org/d/300951
- Further Information from the Laureate: http://tinyurl.com/v785f7kn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Venus Cradle Furniture
- Function
- Cradle Furniture
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dim Gray, Black, Light Slate Gray, Dark Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Hajar Shahsavari and Golnoush Zamani
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #130019
Credits
- Team
- Hajar Shahsavari & Golnoush Zamani
- Image Credits
- photograpger GolnoushZamani; phptographer: Golnoush Zamani; photographer Golnoush Zamani; photographer Golnoush Zamani Video: Golnoush Zamani
Design Details
- Unique Properties
- Venous is furniture to a hug for mother and kid. Venous inspire by Iran's feminine statues that go back to the Neolithic era. with the specific vision to the concept of fertility and motherless, Venous provides a comfortable area for the mother and her child as well. this is multi _purpose product that applies as a sofa and cradle, considered as a piece of child's room furniture. A space for : -Having rested in pregnancy -listening to the fetus's heartbeat by the cushion (during pregnancy) -feeding and resting with the baby -baby's cradle up to a 5 year _old child
- Inspiration
- The identity of this project goes back to ancient Iran and the importance of women in the fertility of the earth. there are some clay statues, called Venus, that go back to the Neolithic era which is the symbol of the mother, the oldest human artistic subject. (says, Toynbee) These statues are symbols of fertility in the human, agriculture, and earth and were inspirational for our ancestors to survive. these ancient Iranian Venouses have a minimal ascetic with exaggerated sexual organs.
- Research
- The mother is the oldest subject of human art," says Toynbee. In ancient Iran, over the Neolithic period, there are some play statues with this subject. In some of these statues, their female organs are emphasized such as breasts and legs. The excessive fatness of these statues reflects the difference that has been achieved in the aesthetic view of us and our prehistoric ancestors, and the belief in the beauty of fat women has remained strong in the minds of many people in the world until a few decades ago. Fatness was a symbol of health, wealth, and satiety for our ancestors.
- Challenge
- the main challenge was the connection between ancient inspiration and modern society. finding a design language the faces our real needs. we could highlight some of the fertility touch points and find solutions based on inspiration resources. as an example mother's concerns for the health of the fetus and the desire to hear the baby's heartbeat were founded in the function of the old mother statues that were used as some magical power to calm down and have an easy birth.
- Realization and Technology
- The oval shape of Venus structure is made of wood, cut down with a CNC machine and filled with Upholstery Foam (60mm thickness), and then covered with fabric. the fence was prototyped in the Polywood structure and was connected to the body with two circular patches. we used stethoscope technology for the pillow to hear the fetus heartbeat.
- Operation and Interaction
- In the pregnancy period, the mother can lay down on the furniture and use the pillow behind her head to listen to the fetus heartbeat and feel relax physically and mentally with her baby. after the birth, the furniture can be used as space work for both mother and newborn to sleep, feed, hug and calm down together. the main interaction is when the furniture can be used as a cradle the mother can turn down the fence to protect her baby.
- Project Duration and Location
- The project started in Jul 2020 Isfahan/Iran and finished in Dec 2020.
- Specifications
- The oval shape of the furniture has the following dimension: 800mm(width) 1200mm(depth) 1000mm (height)
- Keywords
- interaction, relax mother, cradle, pregnancy, ancient of Iran , statues
